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Yasmina Sefriou

Transformation Guide

Bringing the magic ingredient to help people be at their best and bring their vision of success to life.

Core Value: Tangible Impact

I’m known for my appetite for bringing strategy to life and cultivating excellence in multicultural and matrix teams. For me openness and fairness are non-negotiable and coupled with my natural interpersonal skills make me a powerful partner to work with.

I am passionate about leveraging people’s potential and unleashing their greatness whilst uncovering new opportunities and serving a common team vision and business objective.

My way of working is results-oriented, methodical yet agile. I am a good fit for those who want to work in a structured way, measure their progress at their own pace and develop their agility to navigate their career challenges whilst keeping their life-balance.

I can make my greatest contribution when:

  • you lose control and want to get back from chaos to order.
  • you want to explore unknown territories in a confident and structured way.
  • you need a trusted partner to drive a sustainable change and create the conditions for your people to thrive.

Yasmina Sefriou
+41 76 5268920

Connect on Linkedin


Basel, Switzerland


Strategy, Brand Planning, Leadership Development, Launch Excellence, Selling Excellence, Project Management, Change Management






Marketing, Sales, Commercial Director, New Product Introduction


French, Arabic, English, Italian


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