Kathrin-Elisabeth Noelle

“A corporate brand is a promise kept” was one of the first lessons I learned right at the beginning of my career as a brand consultant.

It seemed so simple: define the strategy – your promise – and how the delivery should feel like – the culture.

And yet, it seems that many change or transformation programs don’t work out in the end? Even though people have the needed competences, the strategy is future-proof, the implementation has been thoroughly planned and communicated across the organization?

But, have the leaders in the organization – who are the ones “translating and aligning” the strategy into their teams´daily actions – been fully onboarded to the expected “how” and “why”?

In my experience, aligning the internal stakeholder groups to the overall strategy and culture has become increasingly challenging in our present VUCA or BANI environment. The leadership teams are more and more requested to demonstrate the capability and willingness to constantly revise and adapt the way they work – leading by example.

For the last 20 years I have developed HR frameworks for scaling and transforming organizations, to support the leaders to meet their strategic and leadership challenges across the hierarchical and geographical layers in the organization.

When I learned about 2Leadership´s approach, it seemed as if I had finally found the missing piece of a puzzle. A 360 degree approach that would my clients to adopt a much more effective and happier leadership style – build on the experiences of 20 years of scaling and transformation organizations.

I can make my greatest contribution when:

• you are a leader, who wants to actively build and manage your corporate culture – starting with the next iteration of your leadership style.
• you want to work on agile (HR) transformation and new work concepts.
• you need a sparring partner on your side when you want to lead the transformation of your organization.
• you need to a challenger to help you understand the bigger picture of leadership – mind set, skills and tools.

Kathrin-Elisabeth Noelle
+49 176 55536141

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