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Ferdinand Lucke

Transformation Guide

Empowering Executives to lead a life of sense, grace, and ease.

Core Value: Integrity

I bring more than 20 years’ experience in Sales, Marketing and Commercial Digital Transformation, having held several difficult leadership roles in some very volatile parts of EMEA businesses.

As the 2Leadership ‘Remote Office’ in Lisbon, I create a bridge between the booming Start-Up metropolises of Berlin and Lisbon.

As a seasoned businessman, my approach is deliberately results-oriented, methodically careful, and humanly respectful. For me lofty goals are an incentive, a feasible challenge, and together with the team, I use a methodical basis to plan for success. I prefer profound, courageous, and methodical change processes.

My passion is the transformation of dysfunctional teams into great teams that are successful and fulfilled.

I can make my greatest contribution when:

  • you seek a sparring partner to elevate you to the next level of your career and life.
  • you need a trusted partner to make transformation happen in unknown terrain.
  • you need a trusted partner to innovate your business.

Ferdinand Lucke
+351 960 471902

Connect on Linkedin




General Management, Change Management, M&A, Spin-Off, Organizational Transformation, Sales, Marketing, e-Commerce, Commercial Transformation


EMEA, Europe, CEE, Emirates


Consumer Electronics, Printing, Imaging, Retail, e-Commerce, Fashion & Apparel


General Management, Change Management, Sales, Marketing, Team & Leadership Development


German, English, Portuguese


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