Yasmina Sefriou

Transformation Guide

Bringing the magic ingredient to help people be at their best and bring their vision of success to life

I’m known for my appetite for bringing strategy to life and cultivating excellence in multicultural and matrix teams. For me openness and fairness are non-negotiable and coupled with my natural interpersonal skills make me a powerful partner to work with.

I am passionate about leveraging people’s potential and unleashing their greatness whilst uncovering new opportunities and serving a common team vision and business objective. My way of working is results-oriented, methodical yet agile. I am a good fit for those who want to work in a structured way, measure their progress at their own pace and develop their agility to navigate their career challenges whist keeping their life-balance.

I can make my greatest contribution when:

  • you lose control and want to get back from chaos to order.
  • you want to explore unknown territories in a confident and structured way.
  • you need a trusted partner to drive a sustainable change and create the conditions for your people to thrive.

Yasmina Sefriou
+41 76 526 8920

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Basel, Switzerland


Strategy, Brand Planning, Leadership Development, Launch Excellence, Selling Excellence, Project Management, Change Management






Marketing, Sales, Commercial Director, New Product Introduction


French, Arabic, English, Italian

Let’s have a coffee and talk about what’s happening in your organisation right now!