Ferdinand Lucke

Transformation Guide

Empowering Executives to lead a life of sense, grace, and ease

I bring more than 20 years’ experience in Sales, Marketing and Commercial Digital Transformation, having held several difficult leadership roles in some very volatile parts of EMEA businesses. As the 2Leadership ‘Remote Office’ in Lisbon, I create a bridge between the booming Start-Up metropolises of Berlin and Lisbon.

As a seasoned businessman, my approach is deliberately results-oriented, methodically careful and humanly respectful. For me lofty goals are an incentive, a feasible challenge, and together with the team, I use a methodical basis to plan for success. I have a preference for profound, courageous and methodical change processes. My passion is the transformation of dysfunctional teams into great teams that are successful and fulfilled.

I can make my greatest contribution when:

  • you seek a sparring partner to elevate you to the next level of your career and life.
  • you need a trusted partner to make transformation happen in unknown terrain.
  • you need a trusted partner to innovate your business.

Ferdinand Lucke
+351 960 471 902

Connect on Linkedin


Lisbon, Portugal


General Management, Change Management, M&A, Spin-Off, Organisational Transformation, Sales, Marketing, e-Commerce, Commercial Transformation


Europe, Middle-East, Africa, CEE


Consumer Electronics, Printing, Imaging, Retail, e-Commerce, Fashion & Apparell


General Management, Change Management, Sales, Marketing, Team & Leadership Development


German, English, Portuguese, Spanish

Let’s have a coffee and talk about what’s happening in your organisation right now!