Start-Up
2Leadership

I have a dream!

Having a brilliant idea that you know will solve a problem, that will get a job done for someone else, feels incredible. It’s the stuff of dreams to turn that idea into reality and take the world by storm.

Inevitably there are those who would crush that dream by telling you how many start-ups end up in the Valley of Death in their first year. We could join them. Or we could join the ranks of those who will fight in your corner to help you turn your dream into reality.

We know only too well how much energy and focus it takes to get a Start-Up through the Seed, Early and Late Stages. We also know that TIME and MONEY will be your NUMBER ONE CHALLENGE in the early days.

That’s why we’ve invested in working out some SPECIALLY ADAPTED PROGRAMS to be light enough for your AVAILABLE TIME, affordable enough to fit your AVAILABLE BUDGET, and robust enough to get you from one Stage to the next.

We build INDIVIDUAL SOLUTIONS for you and your crew AND we make sure you know HOW MUCH of your time and loot you’ll have to invest BEFORE we set sail together.

Seed Stage
Early Stage
Late Stage

The Problem

You’ve got your what, and the to whom, the why and the how sorted out. You’ve got this far with a motley crew of 3 F’s (friends, family and fools) who’ve been helping you out to get your idea to this point. Now you’ve got someone else’s loot in your coffers and you need to take it up a notch. You need to bring onboard a few more people with the complementary skills to cast off and get this ship sailing. You know what you need from a technical point of view but how, when you’re all potentially captains of the same ship, do you reduce the risk of mutiny in the ranks because of misunderstandings or conflict?

The Solution

You call us. We can’t help you with the technical stuff but we can help you to put a team together in such a way that it blows the potential for conflict and misunderstandings out of the water. We’ll help you to work out how to use the strengths and drivers of everyone on your ship to the maximum effect, so that you can all focus your energy on staying on course and staying the distance to move you to the next stage.

The Problem

A small team with a big idea has caught your eye. It could be worth investing time, money and energy but these guys are still at the Early Stage. Even though you think their idea could take-off, you’re not sure that they’ll cut the mustard as a team. If only there was some way to get more confidence that this team will keep it together and stay focused on bringing their idea, and your investment, to market.

The Good News

There is a way to increase the probability of success to get this team beyond the Early Stage. If you’re ready to support them financially, then we’re ready to support them to be effective as a team; beyond the initial excitement of someone believing enough in their idea to invest. We’ll work with them to get the right team together, to use their collective strengths to grow into a winning team, and to keep their energy focused on innovating and delivering on their promise to get that idea one step closer to market.

The Problem

You‘ve made it out to open waters but are finding that it‘s not all plain sailing from here. The waters around you are getting choppier by the minute and to add to your stress, you just noticed that your ship got a lot bigger overnight.  There‘s not enough crew for a ship this size and you‘re drifting off-course as the seas around you get rougher. You’re the captain – all eyes are on you but where should you put your focus? Navigating your ship or leading your crew? You just can‘t be everywhere at once to keep it all together. And even if you could, you’re not even sure you know how…

The Solution

You call us. We’ve got tools to help you and your crew focus on the essentials. We can work with you to get this captain business under control and so you’ve got the skills to keep those monkeys firmly off your shoulders. We can work with your crew as a team or individually because we know each crew is different and we don’t believe in one-size-fits-all solutions. This way you won’t need to spend 24 hours on deck and your crew will know what they’re supposed to be doing and when they’re supposed to be doing it, regardless of how many more come onboard.

The Problem

You’re watching your investment take-off, but you’ve been around the block often enough to know that, if they don’t start focusing on getting organized, they’re a shipwreck waiting to happen. You know that it’s not just all about the product but how do you make sure that they see the need to invest in people and processes too? After all, you want them, and your investment, to win this race, not limp to shore on a lilting ship.

The Good News

There is a way to help them to get organized and for you to get some peace of mind. We can work individually with the Founder to develop the necessary leadership skills to run a successful business not just a product. In parallel we can work with the team, so they get the clarity and cohesion they need to identify their critical goals and to develop the skills to plan with focus and execute with discipline. By working with both the Founder and the team, we increase the probability of a  collective direction, common focus and joint efforts to bring them all over the line to a more stable business ready to grow and grow.

The Problem

You‘ve successfully captained your ship and crew through rough waters to calmer seas. From now on in, reaching those new shores should be plain sailing. Except you and your crew are missing those heady days when you never quite knew what was going to happen next. As you all fall into daily routines it feels like you’ve all sailed into the doldrums, even if your ship is continuing to speed ahead. What now? What can you do to keep yourself and your crew motivated and energized? And what if you yourself feel like jumping ship?

The Solution

You call us. We can help you to recalibrate your personal true North so you can continue to build your future.  We can work with you and your senior team to build a compelling long-term vision that any crew would want to be part of. And we can work on developing the leaders you need to keep your crew ship-shape and growing alongside your business.

The Problem

You‘re beginning to see a return on your investment but you‘re not convinced that they‘ve got the leadership skills they need for long-term success. You want them to go all out and shoot for more rapid growth but you‘re worried that the leaders are overwhelmed and that they‘ll fall at the final hurdle  before they can stabilize operations. You‘re not even convinced that they‘ve got the right skills in the right place to reach the finish line.

The Good News

There is a way to get more certainty that these guys have what it takes. We can work with the Founder and the team to coach them on how to navigate through constantly changing conditions. We can work with the leaders so that they expand their skills alongside their growing organization. We can work with senior individuals to make sure that the strategic link between their future and the future of the company stays in tune, and if necessary, accompany them to re-navigate in a different direction. All with the aim to secure the future of the business and your investment.

Start-Up with 2Leadership!