Mission statements are used by companies to explain in simple and concise terms why they exist, or what their contribution to the wider community is. This serves to provide a focus for employees towards what the organisation is trying to achieve, and helps them to work out how they can contribute.
Sometimes the terms ‘mission statement’ and ‘vision statement’ are used interchangeably or even combined into a single statement. But they mean two very different things. A mission statement declares what the company is doing right now, while a vision statement is what the company hopes to achieve in the future.
From the perspective of organisational transformation, a mission statement provides the context of the bigger picture. It’s an inspiring reminder to everyone of what their collective efforts are contributing to, which is easy to lose sight of in the tornado of daily operations.
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Recommended resources:
Start with Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek, 2011; ISBN: 9781591846444
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