Design thinking aims to develop innovative ideas and solutions for diverse problems, which applies a high level of creativity to the problem solving process. Beginning with an analysis of the users needs to understand real problems and expectations, it then applies different creativity techniques to develop, test and validate prototypes to solve the problem at hand.
Promoted by the Stanford d.School, Design Thinking has been adopted in recent years as a reference methodology in various fields, such as corporate, industrial and healthcare, used in educational, political and social innovation.
From the perspective of organisational transformation, design thinking can be a very effective way of developing a culture of growth and innovation within the organisation.
Creative Confidence, Tom Kelley, David Kelley, IDEO 2021