{"id":6725,"date":"2021-09-02T16:14:29","date_gmt":"2021-09-02T14:14:29","guid":{"rendered":"https:\/\/www.2leadership.org\/staging\/?page_id=6725"},"modified":"2024-11-11T12:33:28","modified_gmt":"2024-11-11T11:33:28","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.2leadership.org\/de\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<h1>Privacy policy<\/h1>\n<div>\n<h3>General &#8211; Information according to Art. 13 + 14 GDPR<\/h3>\n<p>2Leadership appreciates your visit to our website and your interest in our company. We take the protection and security of your personal data entrusted to us seriously and want you to feel safe and comfortable when visiting our website and using our services.<\/p>\n<p>It is important to us that you know what personal data is collected when you make use of our offers and services and how we use it afterwards.<\/p>\n<h3>Purpose of the data processing<\/h3>\n<p>Insofar as 2Leadership processes personal data, this is done for the purposes stated in this privacy policy.<\/p>\n<p>Personal data, in particular address data, contact data or payment data, are used to implement a contractual relationship or to initiate such a relationship.The processing of your personal data therefore takes place on the legal basis of Art. 6 para. 1 lit. b GDPR. For this purpose, it is usually necessary to transmit the collected data to our data processors.<\/p>\n<p>Depending on the type of contractual service, these contractual partners may also be located in countries outside the EU.<\/p>\n<p><strong>Contact details of the person responsible:<\/strong><\/p>\n<p>2Leadership GmbH<br \/>Waidmannsluster Damm 7 c-e<br \/>D-13507 Berlin<\/p>\n<p>E-mail: <a href=\"mailto:info@2leadership.org\">info@2leadership.org<\/a><\/p>\n<h3>Data Protection Officer<\/h3>\n<p>If you have any further questions regarding the processing of your personal data, you can contact our data protection officer directly, who is also available in the event of requests for information, applications or complaints:<\/p>\n<p>T\u00dcV S\u00dcD Akademie GmbH<br \/>Westendstra\u00dfe 160<br \/>80339 Munich<br \/>E-Mail: <a href=\"mailto:datenschutz@2leadership.org\">datenschutz@2leadership.org<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3>Rights regarding the processing of personal data<\/h3>\n<p><strong>Right to information<\/strong><br \/>You have the right to receive information from us at any time upon request about the personal data processed by us concerning you within the scope of Art. 15 GDPR. To do so, you can send a request by post or email to the addresses given above.<\/p>\n<p><strong>Right to rectification of inaccurate data<\/strong><br \/>You have the right to obtain from us without undue delay the rectification of inaccurate personal data concerning you (Art. 16 GDPR). To do so, please use the contact addresses given above.<\/p>\n<p><strong>Right to erasure<\/strong><br \/>You have the right to the immediate erasure (&#8222;right to be forgotten&#8220;) of personal data concerning you if the legal grounds pursuant to Art. 17 GDPR apply. These exist, for example, if the personal data are no longer necessary for the purposes for which they were originally processed or if you have withdrawn your consent and if there is no other legal basis for the processing; the data subject objects to the processing (and there are no overriding reasons for processing &#8211; this does not apply to objections to direct marketing). To exercise your above right, please contact us at the addresses given above.<\/p>\n<p><strong>Right to restriction of processing<\/strong><br \/>You have a right to restriction of processing if the conditions are met and in accordance with Art. 18 GDPR. According to this, the restriction of processing may be required in particular if the processing is unlawful and the data subject refuses to delete the personal data and instead requests the restriction of the use of the personal data or the data subject has objected to the processing pursuant to Art. 21 para. 1 GDPR, as long as it is not yet clear whether our legitimate reasons outweigh theirs. To assert your aforementioned right, please contact us at the contact addresses given above.<\/p>\n<p><strong>Right to data portability<\/strong><br \/>You have a right to data portability in accordance with Art. 20 GDPR. You have the right to receive the data concerning you, which you have provided to us, in a commonly used, structured and machine-readable format and to transmit those data to another controller, such as another service provider. The prerequisite for this is that the processing is based on consent or on a contract and is carried out using automated procedures. To assert your above right, please contact us at the addresses given above.<\/p>\n<p><strong>Right to object<\/strong><br \/>You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based, inter alia, on point (e) or (f) of<br \/>Article 6(1) GDPR pursuant to Article 21 GDPR. We will stop processing your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims. To assert your aforementioned right, please contact us at the contact addresses given above.<\/p>\n<p>Right to lodge a complaint with a supervisory authority<br \/>If you believe that the processing of personal data concerning you by us is unlawful, you have the right to lodge a complaint<br \/>with the supervisory authority responsible for us, which you can contact as follows:<\/p>\n<p><strong>Berlin Commissioner for Data Protection and Freedom of Information<br \/><\/strong>Alt-Moabit 59-61<br \/>10555 Berlin<\/p>\n<p>Phone: +49 30 13 889-0<br \/>E-Mail: <a href=\"mailto:Mailbox@datenschutz-berlin.de\">Mailbox@datenschutz-berlin.de<\/a><\/p>\n<h3>Planned data transfer to third countries<\/h3>\n<p>Among other things, we use tools from companies based outside the EU and US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). If these tools are active, your personal data may be transferred to these countries and processed there. We would like to point out that a level of data protection comparable to that in the EU cannot be guaranteed in third countries where data protection law is not secure.<\/p>\n<p>We would like to point out that the USA, as a safe third country, generally has a level of data protection comparable to that of the EU. Data transfer to the USA is therefore permitted if the recipient is certified under the &#8222;EU-US Data Privacy Framework&#8220; (DPF) or has suitable additional guarantees.<\/p>\n<h3>Security<\/h3>\n<p>2Leadership uses technical and organizational security measures to protect the data you provide against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. This also applies when external services are used. The effectiveness of our security measures is reviewed and the measures are continuously improved in line with technological developments.<\/p>\n<h3>Standard deadlines for the deletion of data<\/h3>\n<p>The legislator has issued various retention periods and obligations. After these periods have expired, the corresponding data is routinely deleted. If data is not affected by this, it will be deleted or anonymized if the purposes stated in this privacy policy no longer apply. Unless this privacy policy contains other, deviating provisions regarding the storage of data, the data collected by us will be stored by us for as long as it is required for the aforementioned purposes for which it was collected.<\/p>\n<h3>Other use of data<\/h3>\n<p>Further processing or use of your personal data will generally only take place if this is permitted by law or if you have consented to the data processing or use. In the event of further processing for purposes other than those for which the data was originally collected, we will inform you of these other purposes prior to further processing and provide you with further relevant information.<\/p>\n<h3>Applications<\/h3>\n<p>On our careers pagewww.2leadership.org\/de\/jobs,you have the opportunity to apply online for advertised positions or submit a speculative application. If you make use of this offer, the data you submit will be processed for the purpose of the application.<\/p>\n<p>We store your application data for the duration of the review of your application. If your application is unsuccessful or if you withdraw your application, your application data will be deleted after a maximum of 6 months, unless you have expressly agreed to a longer storage period. If your application is successful, the data that you have provided to us via the application system will be processed further in relation to your future employment with our company. The legal basis is Art. 6 para. 1 a, b and f GDPR and \u00a7 26 BDSG.<\/p>\n<p>If you do not provide us with the required personal data, this will not have any negative consequences for you. However, incomplete or incorrectly completed applications will not be considered. Unfortunately, the application cannot be submitted without providing your personal data and will therefore be deleted.<\/p>\n<h3>Specific information about the website<\/h3>\n<h3>Calling up our website<\/h3>\n<p>When personal data is entered, it is always transmitted in highly encrypted form.<\/p>\n<p>We collect and store the IP address assigned to your computer in order to transmit the content you have accessed on our website to your computer (e.g. texts, images and files made available for download, etc.) (see Art. 6 para. 1 lit. b GDPR). We also process this data to detect and track misuse. In this respect, the legal basis is Art. 6 para. 1 lit. f GDPR. Our legitimate interest in data processing lies in ensuring the proper functioning of our website and the transactions conducted via it.<\/p>\n<p>Insofar as we process your data for the purpose of providing the functions of our website, as described above, you are contractually obliged to provide us with this data.<\/p>\n<h3>SSL or TLS encryption<\/h3>\n<p>This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator.<\/p>\n<p>You can recognize an encrypted connection by the fact that the address line of the browser changes from<\/p>\n<p>&#8222;http:\/\/&#8220; changes to &#8222;https:\/\/&#8220; and on the lock symbol in your browser line.<\/p>\n<p>If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.<\/p>\n<h3>Contact form<\/h3>\n<p>If you have a more detailed question for us, you can send us an inquiry using the contact form on our website. The required data are marked as mandatory fields.<br \/>When you contact us, the data you provide (in particular your first name and surname, your e-mail address and the text of your inquiry and any other voluntary information) will be stored by us. Further information is provided on a voluntary basis. The processing is carried out for the purpose of processing the inquiries on the basis of Art. 6 para. 1 lit. b, f GDPR.<br \/>The data collected when you contact us will be deleted as soon as it is no longer required to process your request.<\/p>\n<p>If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.<\/p>\n<p>This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.<\/p>\n<p>We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions &#8211; in particular retention periods &#8211; remain unaffected.<\/p>\n<h3>Request by e-mail, telephone or fax<\/h3>\n<p>If you contact us by e-mail, telephone or fax, we will store and process your inquiry, including all personal data (name, inquiry), for the purpose of processing your request. We will not pass on this data without your consent.<\/p>\n<p>This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.<\/p>\n<p>The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions &#8211; in particular statutory retention periods &#8211; remain unaffected.<\/p>\n<h3>Disclosure to third parties<\/h3>\n<p>The transfer of data to processors takes place on the basis of Art. 28 para. 1 GDPR.<\/p>\n<p>We do not sell your data to third parties, nor do we market it in any other way.<\/p>\n<p>In addition, your personal data will be forwarded to the law enforcement authorities and, if necessary, to injured third parties without your express consent if this is necessary to clarify any unlawful use of our services or for legal prosecution. However, this only happens if there are concrete indications of unlawful or abusive behavior. Disclosure may also take place if this serves to enforce terms of use or other agreements. We are also legally obliged to provide information to certain public authorities on request. These are law enforcement authorities, authorities that prosecute administrative offenses subject to fines and the tax authorities.<\/p>\n<p>This data is passed on on the basis of our legitimate interest in combating misuse, prosecuting criminal offenses and securing, asserting and enforcing claims, provided that your rights and interests in the protection of your personal data do not prevail, Art. 6 para. 1 lit. f GDPR.<\/p>\n<h3>Cookies<\/h3>\n<p>Our website uses so-called &#8222;cookies&#8220;. Cookies are small data packets and do not cause any damage to your end device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.<\/p>\n<p>Performance\/statistics cookies may also be used. These cookies collect information about how you use our website (e.g. internet browser used, number of visits, pages viewed or time spent on the website). These cookies do not store any information that allows the visitor to be personally identified. The information collected with the help of these cookies is aggregated and therefore anonymous.<\/p>\n<p>Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).<\/p>\n<p>Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes. Cookies that are required to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified.<\/p>\n<p>If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and \u00a7 25 para. 1 TDDDG); the consent can be revoked at any time. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.<\/p>\n<h3>Use of WebCare from Borlabs Cookie<\/h3>\n<p>Our website uses Borlabs Cookie consent technology to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies and to document these in compliance with data protection regulations. The provider of this technology is Borlabs GmbH, R\u00fcbenkamp 32, 22305 Hamburg, Germany (hereinafter referred to as Borlabs).<\/p>\n<p>When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. This data is not passed on to the provider of Borlabs Cookie.<\/p>\n<p>The data collected will be stored until you ask us to delete it or delete the Borlabs cookie yourself or until the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at <a href=\"https:\/\/de.borlabs.io\/kb\/welche-daten-speichert-borlabs-cookie\/\">https:\/\/de.borlabs.io\/kb\/welche-daten-speichert-borlabs-cookie\/<\/a>.<\/p>\n<p>Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. C GDPR.<\/p>\n<h3>Server log files<\/h3>\n<p>The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are<\/p>\n<ul>\n<li>Browser type and browser version<\/li>\n<li>Operating system used<\/li>\n<li>Referrer URL<\/li>\n<li>Host name of the accessing computer<\/li>\n<li>Time of the server request<\/li>\n<li>IP address<\/li>\n<li>This data is not merged with other data sources.<\/li>\n<\/ul>\n<p>This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website; the server log files must be recorded for this purpose.<\/p>\n<h3>Calendly<\/h3>\n<p>You can make appointments with us on our website. We use the &#8222;Calendly&#8220; tool to book appointments. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter &#8222;Calendly&#8220;).<\/p>\n<p>To book an appointment, enter the requested data and the desired date in the form provided. The data entered will be used for the planning, execution and, if necessary, follow-up of the appointment. The appointment data is stored for us on the servers of Calendly, whose privacy policy you can view here:<\/p>\n<p><a href=\"https:\/\/calendly.com\/privacy\">https:\/\/calendly.com\/privacy<\/a>.<\/p>\n<p>The data you enter will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies. Mandatory statutory provisions &#8211; in particular retention periods &#8211; remain unaffected.<\/p>\n<p>The legal basis for data processing is Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in making appointments with interested parties and customers as uncomplicated as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and \u00a7 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user&#8217;s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.<\/p>\n<h2>Analysis tools and advertising<\/h2>\n<p>When you visit this website, your surfing behavior may be statistically evaluated. This is mainly done with so-called analysis programs.<\/p>\n<h3>Google Tag Manager<\/h3>\n<p>We use the Google Tag Manager. Theprovider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.<\/p>\n<p>Google Tag Manager is a tool that enables us to integrate tracking or statistics tools and other technologies on our website.<\/p>\n<p>The Google Tag Manager itself does not create any user profiles, does not store any cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated via it. However, Google Tag Manager records your IP address, which may also be transmitted to Google&#8217;s parent company in the United States. The Google Tag Manager is used on the basis of Art. 6 para. 1 lit. f GDPR.<\/p>\n<p>The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and \u00a7 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user&#8217;s terminal device (e.g. device fingerprinting) within the meaning of the TDDDG.<\/p>\n<p>Consent can be revoked at any time.<\/p>\n<h3>Google Analytics<\/h3>\n<p>This website uses functions of the web analysis service Google Analytics. Theprovider is Google Ireland Limited (&#8222;Google&#8220;), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p>\n<p>Google Analytics enables the website operator to analyze the behavior of website visitors.<\/p>\n<p>The website operator receives various usage data, such as page views and length of visit,<\/p>\n<p>Operating systems used and origin of the user.<\/p>\n<p>This data is summarized in a user ID and assigned to the respective end device of the website visitor.<\/p>\n<p>We can also use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data records and uses machine learning technologies for data analysis.<\/p>\n<p>Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to a Google server in the USA and stored there.<\/p>\n<p>Further information on this can be obtained from the provider under the following link:<\/p>\n<p><a href=\"https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\">https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs<\/a>\/.<\/p>\n<h3>IP anonymization<\/h3>\n<p>Google Analytics IP anonymization is activated. As a result, your IP address will be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA.<\/p>\n<p>Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.<\/p>\n<p>The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.<\/p>\n<h3>Browser plugin<\/h3>\n<p>You can prevent the collection and processing of your data by Google by downloading and installing the browser plug-in available at the following link:<\/p>\n<p><a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a><\/p>\n<p>You can find more information on how Google Analytics handles user data in Google&#8217;s privacy policy:<\/p>\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de\">https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de<\/a><\/p>\n<h3>Microsoft Advertising<\/h3>\n<p>The website operator uses Microsoft Advertising. Microsoft Advertising is an online advertising program of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.<\/p>\n<p>Microsoft Advertising enables us to display advertisements in the Bing search engine or on third-party websites when the user enters certain search terms in Bing (keyword targeting).<\/p>\n<p>Furthermore, targeted advertisements can be displayed based on the user data available at Microsoft (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks have led.<\/p>\n<p>We use universal event tracking (UET) from Microsoft Advertising on this website. Pseudonymized data is collected to track the actions you take on our websites after you have clicked on a Microsoft Advertising ad.<\/p>\n<p>UET collects your IP address (anonymized), device identifiers, information about device and browser settings, Microsoft Click ID (stored in cookie), time spent on the website, which areas of the website were accessed, which ad brought you to the website and which keyword was clicked.<\/p>\n<p>The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and \u00a725 para. 1 TDDDG. Consent can be revoked at any time to be complied with.<\/p>\n<p>Further information on this can be obtained from the provider under the following link:<\/p>\n<p><a href=\"https:\/\/about.ads.microsoft.com\/en-us\/policies\/legal-privacy-and-security\">https:\/\/about.ads.microsoft.com\/en-us\/policies\/legal-privacy-and-security<\/a><\/p>\n<h3>Hotjar<\/h3>\n<p>This website uses Hotjar. Theprovider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: <a href=\"https:\/\/www.hotjar.com\">https:\/\/www.hotjar.com<\/a>).<\/p>\n<p>Hotjar is a tool for analyzing your user behavior on this website. Hotjar allows us to record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you remain with the mouse pointer in a particular place. Hotjar uses this information to create<\/p>\n<p>so-called heatmaps, which can be used to determine which website areas are preferred by the website visitor.<\/p>\n<p>Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels).<\/p>\n<p>Hotjar can also be used to obtain direct feedback from website visitors. This function serves to improve the website operator&#8217;s web offerings.<\/p>\n<p>Hotjar uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or the use of device fingerprinting).<\/p>\n<p>Insofar as consent has been obtained, the use of the aforementioned service is based exclusively on Art. 6 para. 1 lit. a GDPR and \u00a7 25 TDDDG. Consent can be revoked at any time. If no consent has been obtained, this service is used on the basis of Art. 6 para. 1 lit. f GDPR; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.<\/p>\n<p><strong>Deactivating Hotjar<\/strong><\/p>\n<p>If you wish to deactivate data collection by Hotjar, click on the following link and follow the instructions there:<\/p>\n<p><a href=\"https:\/\/www.hotjar.com\/policies\/do-not-track\/\">https:\/\/www.hotjar.com\/policies\/do-not-track\/<\/a><\/p>\n<p>Please note that Hotjar must be deactivated separately for each browser or end device.<\/p>\n<p>For more information about Hotjar and the data collected, please refer to Hotjar&#8217;s privacy policy at the following link:<\/p>\n<p><a href=\"https:\/\/www.hotjar.com\/privacy\">https:\/\/www.hotjar.com\/privacy<\/a><\/p>\n<h3>Google Ads<\/h3>\n<p>The website operator uses Google Ads.Google Ads is an online advertising program of Google Ireland Limited (&#8222;Google&#8220;), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p>\n<p>Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). We as the website operator<\/p>\n<p>can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks have led.<\/p>\n<p>The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and \u00a7 25 para. 1 TDDDG. Consent can be revoked at any time.<\/p>\n<p>Further information on data protection can be found here:<\/p>\n<p>Details can be found here:<\/p>\n<p><a href=\"https:\/\/policies.google.com\/privacy\/frameworks\">https:\/\/policies.google.com\/privacy\/frameworks<\/a> and<br \/><a href=\"https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\/\">https:\/\/privacy.google.com\/businesses\/controllerterms\/mccs\/<\/a><\/p>\n<h3>Google Ads Remarketing<\/h3>\n<p>This website uses the functions of Google Ads Remarketing.<\/p>\n<p>The provider is Google Ireland Limited (&#8222;Google&#8220;), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p>\n<p>With Google Ads Remarketing, we can assign people who interact with our online offer to specific target groups in order to subsequently show them interest-based advertising in the Google advertising network (remarketing or retargeting).<\/p>\n<p>Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google&#8217;s cross-device functions.<\/p>\n<p>In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC). If you have a Google account, you can object to personalized advertising by clicking on the following link:<\/p>\n<p><a href=\"https:\/\/www.google.com\/settings\/ads\/onweb\/\">https:\/\/www.google.com\/settings\/ads\/onweb\/<\/a><\/p>\n<p>The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and \u00a725 para. 1 TDDDG. Consent can be revoked at any time.<\/p>\n<p>Further information and the data protection provisions can be found in Google&#8217;s privacy policy at:<\/p>\n<p><a href=\"https:\/\/policies.google.com\/technologies\/ads?hl=de\">https:\/\/policies.google.com\/technologies\/ads?hl=de<\/a><\/p>\n<h3>Target group formation with customer matching<\/h3>\n<p>Among other things, we use the customer matching function of Google Ads Remarketing to create target groups. Here, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they are shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).<\/p>\n<h3>Google Conversion Tracking<\/h3>\n<p>This website uses Google Conversion Tracking. The provider is Google Ireland Limited (&#8222;Google&#8220;), Gordon House, Barrow Street, Dublin 4, Ireland.<\/p>\n<p>With the help of Google conversion tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently.<\/p>\n<p>This information is used to create conversion statistics.<\/p>\n<p>We learn the total number of users who have clicked on our ads and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.<\/p>\n<p>The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and \u00a725 para. 1 TDDDG. Consent can be revoked at any time.<\/p>\n<p>You can find more information about Google Conversion Tracking in the privacy policy of Google: <a href=\"https:\/\/policies.google.com\/privacy?hl=de\">https:\/\/policies.google.com\/privacy?hl=de<\/a><\/p>\n<h3>Audio and video conferencing<\/h3>\n<p>We use online conferencing tools, among others, to communicate with our customers. The individual tools we use are listed below. If you communicate with us by video or audio conference via the internet, your personal data will be collected and processed by us and the provider of the respective conference tool.<\/p>\n<p>The conference tools collect all data that you provide\/enter to use the tools (e-mail address and\/or your telephone number). The conference tools also process the duration of the conference, the start and end (time) of participation in the conference, the number of participants and other &#8222;context information&#8220; in connection with the communication process (metadata).<\/p>\n<p>Furthermore, the provider of the tool processes all technical data required for the processing of online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or loudspeaker and the type of connection.<\/p>\n<p>If content is exchanged, uploaded or provided in any other way within the tool, it is also stored on the tool provider&#8217;s servers. Such content includes, in particular, cloud recordings, chat\/instant messages, voicemails, uploaded photos and videos, files, whiteboards and other information shared while using the service. Please note that we do not have full control over the data processing operations of the tools used. Our options are largely determined by the company policy of the respective provider. Further information on data processing by the conference tools can be found in the privacy policies of the tools used, which we have listed below this text.<\/p>\n<p><strong>Purpose and legal basis<br \/><\/strong>The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6 para. 1 lit. B GDPR). Furthermore, the use of the tools serves the general simplification and acceleration of communication with us or our company (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). If consent has been requested, the tools in question are used on the basis of this consent; consent can be withdrawn at any time with effect for the future.<\/p>\n<p><strong>Storage duration<\/strong><br \/>The data collected directly by us via the video and conference tools will be deleted from our systems as soon as you ask us to delete it or revoke your consent to its storage<\/p>\n<p>or the purpose for data storage no longer applies. Stored cookies remain on your end device until you delete them. Mandatory statutory retention periods remain unaffected.<\/p>\n<p>We have no influence on the storage period of your data, which is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.<\/p>\n<h3>Conference tools used<\/h3>\n<p>We use the following conference tools:<\/p>\n<h3>Microsoft Teams<\/h3>\n<p>We use Microsoft Teams. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland.Details on data processing can be found in the Microsoft Teams privacy policy: <a href=\"https:\/\/privacy.microsoft.com\/de-de\/privacystatement\">https:\/\/privacy.microsoft.com\/de-de\/privacystatement<\/a><\/p>\n<p>The company is certified in accordance with the &#8222;EU-US Data Privacy Framework&#8220; (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified according to<\/p>\n<p>The company certified by the DPF undertakes to comply with these data protection standards.<\/p>\n<p>Further information on this can be obtained from the provider under the following link:<\/p>\n<p><a href=\"https:\/\/www.dataprivacyframework.gov\/s\/participant-search\/participantdetail?contact=true&amp;id=a2zt0000000KzNaAAK&amp;status=Active\">https:\/\/www.dataprivacyframework.gov\/s\/participant-search\/participantdetail?contact=true&amp;id=a2zt0000000KzNaAAK&amp;status=Active<\/a><\/p>\n<h3>Integration of social network plug-ins<\/h3>\n<p>Our website uses buttons for the following social networks<\/p>\n<p>YouTube, LLC, 901 Cherry Ave, San Bruno CA 94066, USA<br \/>LinkedIn, LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA<\/p>\n<p>The buttons are marked with the logo of the respective social network. However, these are not the usual social plugins, but buttons with links. The buttons must be activated (clicked) separately by you. As long as these buttons are not clicked, no data is transmitted to the social networks. Only when you click on the buttons and thereby declare your consent to communication with the servers of the social network will the buttons become active and the connection be established.<\/p>\n<p>Once clicked, the button corresponds to a so-called share plugin. The social network is provided with information about the page you have visited, which you can share with your contacts in your social network. If you want to &#8222;share&#8220; the information, you must be logged in. If you are not logged in, you will land on the login page of the social network you clicked on and you will no longer be on the pages of 2Leadership.org. If you are logged in, the information that you would like to recommend the respective article will be transmitted.<\/p>\n<p>By activating the button, the social networks then receive, among other things, the information that and when you have accessed the corresponding page of our website, as well as, for example, your IP address, information on the browser used and the language settings. If you click on the button, your click will be transmitted to the social network and used in accordance with its data usage guidelines.<\/p>\n<p>When the button is activated, we have no influence on the data collected and data processing operations and are not responsible for this data processing and in this respect are not the controller within the meaning of the GDPR. We are also not aware of the full extent of the data collection, its legal basis, the purposes and the storage periods. Therefore, the information provided here is not necessarily complete.<\/p>\n<p>The data is transmitted regardless of whether you actually have an account with the provider or are logged in there. If you are logged in with the provider, your data will be assigned directly to your account. The providers may also use cookies on your computer to track you.<\/p>\n<p>To our knowledge, the provider stores this data in user profiles, which it uses for the purposes of advertising, market research and\/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles. To exercise this right of objection, please contact the respective provider.<\/p>\n<p>The purpose and scope of the data collection and the further processing and use of the data by the respective social network as well as your rights in this regard and setting options to protect your privacy can be found in the information<\/p>\n<p>on youtube:<a href=\"http:\/\/www.youtube.com\/t\/privacy_at_youtube\">http:\/\/www.youtube.com\/t\/privacy_at_youtube<\/a><\/p>\n<p>on LinkedIN:<a href=\"http:\/\/www.linkedin.com\/static?key=privacy_policy&amp;trk=hb_ft_priv*\">http:\/\/www.linkedin.com\/static?key=privacy_policy&amp;trk=hb_ft_priv<\/a><\/p>\n<p>If you do not want the social network to receive data about you, you must not click on the button.<\/p>\n<h3>Specific information on our online presence in social media<\/h3>\n<p>2Leadership maintains several online presences within social networks and platforms, such as Facebook, youtube and LinkedIn, in order to have the opportunity to communicate with active users there and to inform them about our service portfolio. 2Leadership uses the technical platforms and services offered by the operators for this purpose. In social networks and on other external platforms, the respective operators&#8216; own data protection provisions apply, even if we disseminate information and maintain a presence there.<\/p>\n<p>We would like to point out that you use the services of the social networks and platforms offered here and their functions on your own responsibility. This applies in particular to the use of interactive functions (e.g. commenting, sharing, rating, etc.). The data collected about you in this context is processed by the operators of the platforms and may be transferred to countries outside the European Union. The respective privacy policies describe in general terms what information the operators receive and how it is used. On the individual platforms, you will also find information on how to contact the operators and on the settings options for advertisements.<\/p>\n<p>on Facebook:<a href=\"http:\/\/www.facebook.com\/about\/privacy\">www.facebook.com\/about\/privacy<\/a><\/p>\n<p>on youtube:<a href=\"http:\/\/www.youtube.com\/t\/privacy_at_youtube\">www.youtube.com\/t\/privacy_at_youtube<\/a><\/p>\n<p>on LinkedIn:<a href=\"http:\/\/www.linkedin.com\/static?key=privacy_policy&amp;amp;trk=hb_ft_priv\">www.linkedin.com\/static<\/a><\/p>\n<p>The way in which the operators of the social networks use the data from visits to the respective pages for their own purposes, the extent to which activities on the pages are assigned to individual users, how long this data is stored and whether data from a visit to the respective page is passed on to third parties is not conclusively and clearly stated by the operators and is not known to us.<\/p>\n<h3>Facebook<\/h3>\n<p><strong>Facebook Insights<\/strong><br \/>When you visit our Facebook page, Facebook (Meta Platforms Inc. Menlo Park, California, United States) collects, among other things, your IP address and other information that is stored on your PC in the form of cookies. This information is used to provide us, as the operator of the Facebook pages, with statistical information about the use of the Facebook page. The legal basis for the collection of the data is our legitimate interest (Art. 6 para. 1 f GDPR). Facebook and 2Leadership are jointly responsible for processing the Insights data in accordance with Art. 26 GDPR. However, Facebook assumes primary responsibility and 2Leadership does not make any decisions regarding the processing of this data.<span>\u00a0\u00a0<\/span>As Facebook is constantly developing the availability and processing of data, 2Leadership refers to Facebook&#8217;s privacy policy for further details in this regard<a href=\"https:\/\/www.facebook.com\/about\/privacy\/\">(<\/a><a href=\"https:\/\/www.facebook.com\/about\/privacy\/\">https:\/\/www.facebook.com\/about\/privacy\/<\/a>)As only Facebook has full access to user data, we recommend that users contact Facebook directly regarding requests for information or other questions about their rights as a user (e.g. right to deletion). If the user no longer wishes the data processing described here to take place in future, the user profile and our page can be disconnected using the &#8222;I no longer like this page&#8220; function.<\/p>\n<p>You can object to the processing via the following link<a href=\"https:\/\/www.facebook.com\/settings?tab=ads\">https:\/\/www.facebook.com\/settings?tab=ads<\/a>. Facebook provides more information on this at the following link:<a href=\"http:\/\/de-de.facebook.com\/help\/pages\/insights\">http:\/\/de-de.facebook.com\/help\/pages\/insights<\/a>.<\/p>\n<p><strong>Facebook Pixel<\/strong><br \/>In addition, Facebook uses the remarketing function &#8222;Facebook Pixel&#8220;, a service of Meta Platforms Inc. Menlo Park, California, United States. This function is used to present interest-based advertisements (&#8222;Facebook ads&#8220;) to visitors to the websites when they visit the Facebook social network. The Facebook remarketing tag has been implemented on this website for this purpose. This tag establishes a direct connection to the Facebook servers when you visit the website. It is transmitted to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account.<br \/><a href=\"https:\/\/www.facebook.com\/business\/help\/742478679120153?helpref=search&amp;sr=3&amp;query=pixel\">https:\/\/www.facebook.com\/business\/help\/742478679120153?helpref=search&amp;sr=3&amp;query=pixel<\/a><\/p>\n<p><strong>Twitter Analytics<\/strong><br \/>The service is operated by Twitter Inc, 1355 Market St, Suite 900, San Francisco, CA 94103, USA.Twitter Analytics stores and processes information about your user behavior on our online presences in social media. Among other things, Twitter Analytics uses cookies for this purpose, which are stored locally in the cache of your web browser on your end device and which enable an analysis of your use of the social media platforms.<br \/><a href=\"https:\/\/twitter.com\/personalization\">https:\/\/twitter.com\/personalization<\/a><\/p>\n<p><strong>Adobe Marketing Cloud<\/strong><br \/>This service is operated by Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland.The Adobe Marketing Cloud enables the analysis of visitor flows on websites. User behavior is displayed in a way that provides an overview of users&#8216; online activities on social media platforms.<span>\u00a0\u00a0<\/span>Adobe Marketing Cloud uses cookies that are stored on your computer and thus enable an analysis of your user behavior on the website. If this collected information is transmitted to an Adobe server, the settings ensure that the IP address is anonymized before geolocalization and replaced by a generic IP address before storage.<br \/><a href=\"http:\/\/www.adobe.com\/de\/privacy\/opt-out.html\">http:\/\/www.adobe.com\/de\/privacy\/opt-out.html<\/a><\/p>\n<h3>LinkedIn<\/h3>\n<p><strong>Facebook Pixel<\/strong><br \/>LinkedIn uses the remarketing function &#8222;Facebook Pixel&#8220;, a service provided by Meta Platforms Inc. Menlo Park, California, United States. This function is used to present interest-based advertisements (&#8222;Facebook Ads&#8220;) to visitors to the website. The Facebook remarketing tag has been implemented on this website for this purpose. This tag is used to establish a direct connection to the Facebook servers when you visit the website. It is transmitted to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account.<a href=\"https:\/\/www.facebook.com\/business\/help\/742478679120153?helpref=search&amp;sr=3&amp;query=pixel\">https:\/\/www.facebook.com\/business\/help\/742478679120153?helpref=search&amp;sr=3&amp;query=pixel<\/a><\/p>\n<p><strong>Nielsen NetRatings<\/strong><br \/>Nielsen NetRatings is provided by Nielsen GmbH, Lindwurmstra\u00dfe 10, 80634 Munich, Germany and is an Internet tracking service for measuring and analyzing consumer behavior. You can object to the collection or analysis of your data by this tool by downloading or setting and saving the opt-out cookie available at the following link:<br \/><a href=\"http:\/\/www.nielsen.com\/us\/en\/privacy-statement\/digital-measurement.html\">http:\/\/www.nielsen.com\/us\/en\/privacy-statement\/digital-measurement.htm<\/a><\/p>\n<p><strong>AppNexus<\/strong><br \/>AppNexus is provided by AppNexus Inc, 28 W 23rd Street, 4th floor, New York, NY &#8211; 10010, USA and is a tool for web analysis and interest-based advertising. You can object to the collection and analysis of your data by this tool here.<br \/><a href=\"https:\/\/www.appnexus.com\/en\/company\/platform-privacy-policy-de\">https:\/\/www.appnexus.com\/en\/company\/platform-privacy-policy-de<\/a><\/p>\n<p><strong>Eloqua Tracking<\/strong><br \/>Eloqua, a service of Oracle Cor., 500 Oracle Parkway, M\/S 5op7, Redwood Shores, CA 94065, places a persistent cookie on the respective login page, unless an Eloqua cookie already exists on your device. If you have already used a website that uses Eloqua, you may already have an Eloqua cookie. The Eloqua cookie may be used to analyze your use of pages in order to improve them. Emails sent using Eloqua use tracking technologies of the type described above. If you wish to completely prevent the use of Eloqua tracking technologies for your device, you can do so on the Eloqua opt-out page.<br \/>Further information can be found in the Eloqua privacy policy.<a href=\"https:\/\/www.oracle.com\/marketingcloud\/products\/marketing-automation\/index.html\">(<\/a><a href=\"https:\/\/www.oracle.com\/marketingcloud\/products\/marketing-automation\/index.htm\">https:\/\/www.oracle.com\/marketingcloud\/products\/marketing-automation\/index.htm<\/a>l)<\/p>\n<h3>YouTube<\/h3>\n<p><strong>DoubleClick Floodlight<\/strong><br \/>DoubleClick Floodlight is a service provided by Google Inc, Moutain View, California, USA.DoubleClick Floodlight cookies make it possible to understand whether you complete certain actions on social media platforms after you have seen or clicked through a display\/video ad on Google or other platforms via DoubleClick. DoubleClick uses this cookie to understand the content you have interacted with on our websites in order to be able to send you targeted advertising later.<br \/><a href=\"https:\/\/support.google.com\/ds\/answer\/2839090?hl=en\">https:\/\/support.google.com\/ds\/answer\/2839090?hl=en<\/a><\/p>\n<p><strong>Facebook Insights<\/strong><br \/>Via Facebook Insights, a service of Meta Platforms Inc.Menlo Park, California, United States, Facebook collects, among other things, your IP address and other information that is available on your PC in the form of cookies. This information is used to provide statistical information about the use of the respective page. Facebook provides more information on this under the following link:<br \/><a href=\"http:\/\/de-de.facebook.com\/help\/pages\/insights\">http:\/\/de-de.facebook.com\/help\/pages\/insights<\/a><\/p>\n<p><strong>MediaMind<\/strong><br \/>Youtube uses the technology of MediaMind Technologies Inc, 135 West 18th Street, New York, NY 10011, USA, to optimize online ads. MediaMind uses cookies with anonymous and personally non-identifiable information in connection with the ad serving service. Adserving supports YouTube in the selection of suitable advertising media for users. The cookie does not contain any names, addresses, telephone numbers, e-mail addresses or other information that can personally identify the user.<br \/>Further information on MediaMind data protection can be found at<br \/><a href=\"http:\/\/www.mediamind.com\/privacy-policy\">http:\/\/www.mediamind.com\/privacy-policy<\/a>. You can deactivate MediaMind cookies at<a href=\"http:\/\/www.networkadvertising.org\/choices\/\">http:\/\/www.networkadvertising.org\/choices<\/a><\/p>\n<p>Status: March 2024<\/p>\n<\/div>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Privacy policy\",\"content_de_de\":\"Datenschutzerkl\\u00e4rung\",\"title_element\":\"h1\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"3-5,2-5\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"3-5\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3>General - Information according to Art. 13 + 14 GDPR<\\\/h3>\\n\n\n<p>2Leadership appreciates your visit to our website and your interest in our company. We take the protection and security of your personal data entrusted to us seriously and want you to feel safe and comfortable when visiting our website and using our services.<\\\/p>\\n\n\n<p>It is important to us that you know what personal data is collected when you make use of our offers and services and how we use it afterwards.<\\\/p>\\n\n\n<h3>Purpose of the data processing<\\\/h3>\\n\n\n<p>Insofar as 2Leadership processes personal data, this is done for the purposes stated in this privacy policy.<\\\/p>\\n\n\n<p>Personal data, in particular address data, contact data or payment data, are used to implement a contractual relationship or to initiate such a relationship.The processing of your personal data therefore takes place on the legal basis of Art. 6 para. 1 lit. b GDPR. For this purpose, it is usually necessary to transmit the collected data to our data processors.<\\\/p>\\n\n\n<p>Depending on the type of contractual service, these contractual partners may also be located in countries outside the EU.<\\\/p>\\n\n\n<p><strong>Contact details of the person responsible:<\\\/strong><\\\/p>\\n\n\n<p>2Leadership GmbH<br \\\/>Waidmannsluster Damm 7 c-e<br \\\/>D-13507 Berlin<\\\/p>\\n\n\n<p>E-mail: <a href=\\\"mailto:info@2leadership.org\\\">info@2leadership.org<\\\/a><\\\/p>\\n\n\n<h3>Data Protection Officer<\\\/h3>\\n\n\n<p>If you have any further questions regarding the processing of your personal data, you can contact our data protection officer directly, who is also available in the event of requests for information, applications or complaints:<\\\/p>\\n\n\n<p>T\\u00dcV S\\u00dcD Akademie GmbH<br \\\/>Westendstra\\u00dfe 160<br \\\/>80339 Munich<br \\\/>E-Mail: <a href=\\\"mailto:datenschutz@2leadership.org\\\">datenschutz@2leadership.org<\\\/a><\\\/p>\\n\n\n<p><strong>\\u00a0<\\\/strong><\\\/p>\\n\n\n<h3>Rights regarding the processing of personal data<\\\/h3>\\n\n\n<p><strong>Right to information<\\\/strong><br \\\/>You have the right to receive information from us at any time upon request about the personal data processed by us concerning you within the scope of Art. 15 GDPR. To do so, you can send a request by post or email to the addresses given above.<\\\/p>\\n\n\n<p><strong>Right to rectification of inaccurate data<\\\/strong><br \\\/>You have the right to obtain from us without undue delay the rectification of inaccurate personal data concerning you (Art. 16 GDPR). To do so, please use the contact addresses given above.<\\\/p>\\n\n\n<p><strong>Right to erasure<\\\/strong><br \\\/>You have the right to the immediate erasure (\\\"right to be forgotten\\\") of personal data concerning you if the legal grounds pursuant to Art. 17 GDPR apply. These exist, for example, if the personal data are no longer necessary for the purposes for which they were originally processed or if you have withdrawn your consent and if there is no other legal basis for the processing; the data subject objects to the processing (and there are no overriding reasons for processing - this does not apply to objections to direct marketing). To exercise your above right, please contact us at the addresses given above.<\\\/p>\\n\n\n<p><strong>Right to restriction of processing<\\\/strong><br \\\/>You have a right to restriction of processing if the conditions are met and in accordance with Art. 18 GDPR. According to this, the restriction of processing may be required in particular if the processing is unlawful and the data subject refuses to delete the personal data and instead requests the restriction of the use of the personal data or the data subject has objected to the processing pursuant to Art. 21 para. 1 GDPR, as long as it is not yet clear whether our legitimate reasons outweigh theirs. To assert your aforementioned right, please contact us at the contact addresses given above.<\\\/p>\\n\n\n<p><strong>Right to data portability<\\\/strong><br \\\/>You have a right to data portability in accordance with Art. 20 GDPR. You have the right to receive the data concerning you, which you have provided to us, in a commonly used, structured and machine-readable format and to transmit those data to another controller, such as another service provider. The prerequisite for this is that the processing is based on consent or on a contract and is carried out using automated procedures. To assert your above right, please contact us at the addresses given above.<\\\/p>\\n\n\n<p><strong>Right to object<\\\/strong><br \\\/>You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based, inter alia, on point (e) or (f) of<br \\\/>Article 6(1) GDPR pursuant to Article 21 GDPR. We will stop processing your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims. To assert your aforementioned right, please contact us at the contact addresses given above.<\\\/p>\\n\n\n<p>Right to lodge a complaint with a supervisory authority<br \\\/>If you believe that the processing of personal data concerning you by us is unlawful, you have the right to lodge a complaint<br \\\/>with the supervisory authority responsible for us, which you can contact as follows:<\\\/p>\\n\n\n<p><strong>Berlin Commissioner for Data Protection and Freedom of Information<br \\\/><\\\/strong>Alt-Moabit 59-61<br \\\/>10555 Berlin<\\\/p>\\n\n\n<p>Phone: +49 30 13 889-0<br \\\/>E-Mail: <a href=\\\"mailto:Mailbox@datenschutz-berlin.de\\\">Mailbox@datenschutz-berlin.de<\\\/a><\\\/p>\\n\n\n<h3>Planned data transfer to third countries<\\\/h3>\\n\n\n<p>Among other things, we use tools from companies based outside the EU and US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). If these tools are active, your personal data may be transferred to these countries and processed there. We would like to point out that a level of data protection comparable to that in the EU cannot be guaranteed in third countries where data protection law is not secure.<\\\/p>\\n\n\n<p>We would like to point out that the USA, as a safe third country, generally has a level of data protection comparable to that of the EU. Data transfer to the USA is therefore permitted if the recipient is certified under the \\\"EU-US Data Privacy Framework\\\" (DPF) or has suitable additional guarantees.<\\\/p>\\n\n\n<h3>Security<\\\/h3>\\n\n\n<p>2Leadership uses technical and organizational security measures to protect the data you provide against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. This also applies when external services are used. The effectiveness of our security measures is reviewed and the measures are continuously improved in line with technological developments.<\\\/p>\\n\n\n<h3>Standard deadlines for the deletion of data<\\\/h3>\\n\n\n<p>The legislator has issued various retention periods and obligations. After these periods have expired, the corresponding data is routinely deleted. If data is not affected by this, it will be deleted or anonymized if the purposes stated in this privacy policy no longer apply. Unless this privacy policy contains other, deviating provisions regarding the storage of data, the data collected by us will be stored by us for as long as it is required for the aforementioned purposes for which it was collected.<\\\/p>\\n\n\n<h3>Other use of data<\\\/h3>\\n\n\n<p>Further processing or use of your personal data will generally only take place if this is permitted by law or if you have consented to the data processing or use. In the event of further processing for purposes other than those for which the data was originally collected, we will inform you of these other purposes prior to further processing and provide you with further relevant information.<\\\/p>\\n\n\n<h3>Applications<\\\/h3>\\n\n\n<p>On our careers pagewww.2leadership.org\\\/de\\\/jobs,you have the opportunity to apply online for advertised positions or submit a speculative application. If you make use of this offer, the data you submit will be processed for the purpose of the application.<\\\/p>\\n\n\n<p>We store your application data for the duration of the review of your application. If your application is unsuccessful or if you withdraw your application, your application data will be deleted after a maximum of 6 months, unless you have expressly agreed to a longer storage period. If your application is successful, the data that you have provided to us via the application system will be processed further in relation to your future employment with our company. The legal basis is Art. 6 para. 1 a, b and f GDPR and \\u00a7 26 BDSG.<\\\/p>\\n\n\n<p>If you do not provide us with the required personal data, this will not have any negative consequences for you. However, incomplete or incorrectly completed applications will not be considered. Unfortunately, the application cannot be submitted without providing your personal data and will therefore be deleted.<\\\/p>\\n\n\n<h3>Specific information about the website<\\\/h3>\\n\n\n<h3>Calling up our website<\\\/h3>\\n\n\n<p>When personal data is entered, it is always transmitted in highly encrypted form.<\\\/p>\\n\n\n<p>We collect and store the IP address assigned to your computer in order to transmit the content you have accessed on our website to your computer (e.g. texts, images and files made available for download, etc.) (see Art. 6 para. 1 lit. b GDPR). We also process this data to detect and track misuse. In this respect, the legal basis is Art. 6 para. 1 lit. f GDPR. Our legitimate interest in data processing lies in ensuring the proper functioning of our website and the transactions conducted via it.<\\\/p>\\n\n\n<p>Insofar as we process your data for the purpose of providing the functions of our website, as described above, you are contractually obliged to provide us with this data.<\\\/p>\\n\n\n<h3>SSL or TLS encryption<\\\/h3>\\n\n\n<p>This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator.<\\\/p>\\n\n\n<p>You can recognize an encrypted connection by the fact that the address line of the browser changes from<\\\/p>\\n\n\n<p>\\\"http:\\\/\\\/\\\" changes to \\\"https:\\\/\\\/\\\" and on the lock symbol in your browser line.<\\\/p>\\n\n\n<p>If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.<\\\/p>\\n\n\n<h3>Contact form<\\\/h3>\\n\n\n<p>If you have a more detailed question for us, you can send us an inquiry using the contact form on our website. The required data are marked as mandatory fields.<br \\\/>When you contact us, the data you provide (in particular your first name and surname, your e-mail address and the text of your inquiry and any other voluntary information) will be stored by us. Further information is provided on a voluntary basis. The processing is carried out for the purpose of processing the inquiries on the basis of Art. 6 para. 1 lit. b, f GDPR.<br \\\/>The data collected when you contact us will be deleted as soon as it is no longer required to process your request.<\\\/p>\\n\n\n<p>If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.<\\\/p>\\n\n\n<p>This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.<\\\/p>\\n\n\n<p>We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions - in particular retention periods - remain unaffected.<\\\/p>\\n\n\n<h3>Request by e-mail, telephone or fax<\\\/h3>\\n\n\n<p>If you contact us by e-mail, telephone or fax, we will store and process your inquiry, including all personal data (name, inquiry), for the purpose of processing your request. We will not pass on this data without your consent.<\\\/p>\\n\n\n<p>This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.<\\\/p>\\n\n\n<p>The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.<\\\/p>\\n\n\n<h3>Disclosure to third parties<\\\/h3>\\n\n\n<p>The transfer of data to processors takes place on the basis of Art. 28 para. 1 GDPR.<\\\/p>\\n\n\n<p>We do not sell your data to third parties, nor do we market it in any other way.<\\\/p>\\n\n\n<p>In addition, your personal data will be forwarded to the law enforcement authorities and, if necessary, to injured third parties without your express consent if this is necessary to clarify any unlawful use of our services or for legal prosecution. However, this only happens if there are concrete indications of unlawful or abusive behavior. Disclosure may also take place if this serves to enforce terms of use or other agreements. We are also legally obliged to provide information to certain public authorities on request. These are law enforcement authorities, authorities that prosecute administrative offenses subject to fines and the tax authorities.<\\\/p>\\n\n\n<p>This data is passed on on the basis of our legitimate interest in combating misuse, prosecuting criminal offenses and securing, asserting and enforcing claims, provided that your rights and interests in the protection of your personal data do not prevail, Art. 6 para. 1 lit. f GDPR.<\\\/p>\\n\n\n<h3>Cookies<\\\/h3>\\n\n\n<p>Our website uses so-called \\\"cookies\\\". Cookies are small data packets and do not cause any damage to your end device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.<\\\/p>\\n\n\n<p>Performance\\\/statistics cookies may also be used. These cookies collect information about how you use our website (e.g. internet browser used, number of visits, pages viewed or time spent on the website). These cookies do not store any information that allows the visitor to be personally identified. The information collected with the help of these cookies is aggregated and therefore anonymous.<\\\/p>\\n\n\n<p>Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).<\\\/p>\\n\n\n<p>Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes. Cookies that are required to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified.<\\\/p>\\n\n\n<p>If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and \\u00a7 25 para. 1 TDDDG); the consent can be revoked at any time. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.<\\\/p>\\n\n\n<h3>Use of WebCare from Borlabs Cookie<\\\/h3>\\n\n\n<p>Our website uses Borlabs Cookie consent technology to obtain your consent to the storage of certain cookies in your browser or to the use of certain technologies and to document these in compliance with data protection regulations. The provider of this technology is Borlabs GmbH, R\\u00fcbenkamp 32, 22305 Hamburg, Germany (hereinafter referred to as Borlabs).<\\\/p>\\n\n\n<p>When you enter our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. This data is not passed on to the provider of Borlabs Cookie.<\\\/p>\\n\n\n<p>The data collected will be stored until you ask us to delete it or delete the Borlabs cookie yourself or until the purpose for storing the data no longer applies. Mandatory statutory retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at <a href=\\\"https:\\\/\\\/de.borlabs.io\\\/kb\\\/welche-daten-speichert-borlabs-cookie\\\/\\\">https:\\\/\\\/de.borlabs.io\\\/kb\\\/welche-daten-speichert-borlabs-cookie\\\/<\\\/a>.<\\\/p>\\n\n\n<p>Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. C GDPR.<\\\/p>\\n\n\n<h3>Server log files<\\\/h3>\\n\n\n<p>The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are<\\\/p>\\n\n\n<ul>\\n\n\n<li>Browser type and browser version<\\\/li>\\n\n\n<li>Operating system used<\\\/li>\\n\n\n<li>Referrer URL<\\\/li>\\n\n\n<li>Host name of the accessing computer<\\\/li>\\n\n\n<li>Time of the server request<\\\/li>\\n\n\n<li>IP address<\\\/li>\\n\n\n<li>This data is not merged with other data sources.<\\\/li>\\n<\\\/ul>\\n\n\n<p>This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website; the server log files must be recorded for this purpose.<\\\/p>\\n\n\n<h3>Calendly<\\\/h3>\\n\n\n<p>You can make appointments with us on our website. We use the \\\"Calendly\\\" tool to book appointments. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter \\\"Calendly\\\").<\\\/p>\\n\n\n<p>To book an appointment, enter the requested data and the desired date in the form provided. The data entered will be used for the planning, execution and, if necessary, follow-up of the appointment. The appointment data is stored for us on the servers of Calendly, whose privacy policy you can view here:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/calendly.com\\\/privacy\\\">https:\\\/\\\/calendly.com\\\/privacy<\\\/a>.<\\\/p>\\n\n\n<p>The data you enter will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies. Mandatory statutory provisions - in particular retention periods - remain unaffected.<\\\/p>\\n\n\n<p>The legal basis for data processing is Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in making appointments with interested parties and customers as uncomplicated as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and \\u00a7 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.<\\\/p>\\n\n\n<h2>Analysis tools and advertising<\\\/h2>\\n\n\n<p>When you visit this website, your surfing behavior may be statistically evaluated. This is mainly done with so-called analysis programs.<\\\/p>\\n\n\n<h3>Google Tag Manager<\\\/h3>\\n\n\n<p>We use the Google Tag Manager. Theprovider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.<\\\/p>\\n\n\n<p>Google Tag Manager is a tool that enables us to integrate tracking or statistics tools and other technologies on our website.<\\\/p>\\n\n\n<p>The Google Tag Manager itself does not create any user profiles, does not store any cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated via it. However, Google Tag Manager records your IP address, which may also be transmitted to Google's parent company in the United States. The Google Tag Manager is used on the basis of Art. 6 para. 1 lit. f GDPR.<\\\/p>\\n\n\n<p>The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and \\u00a7 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG.<\\\/p>\\n\n\n<p>Consent can be revoked at any time.<\\\/p>\\n\n\n<h3>Google Analytics<\\\/h3>\\n\n\n<p>This website uses functions of the web analysis service Google Analytics. Theprovider is Google Ireland Limited (\\\"Google\\\"), Gordon House, Barrow Street, Dublin 4, Ireland.<\\\/p>\\n\n\n<p>Google Analytics enables the website operator to analyze the behavior of website visitors.<\\\/p>\\n\n\n<p>The website operator receives various usage data, such as page views and length of visit,<\\\/p>\\n\n\n<p>Operating systems used and origin of the user.<\\\/p>\\n\n\n<p>This data is summarized in a user ID and assigned to the respective end device of the website visitor.<\\\/p>\\n\n\n<p>We can also use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data records and uses machine learning technologies for data analysis.<\\\/p>\\n\n\n<p>Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to a Google server in the USA and stored there.<\\\/p>\\n\n\n<p>Further information on this can be obtained from the provider under the following link:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/privacy.google.com\\\/businesses\\\/controllerterms\\\/mccs\\\">https:\\\/\\\/privacy.google.com\\\/businesses\\\/controllerterms\\\/mccs<\\\/a>\\\/.<\\\/p>\\n\n\n<h3>IP anonymization<\\\/h3>\\n\n\n<p>Google Analytics IP anonymization is activated. As a result, your IP address will be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA.<\\\/p>\\n\n\n<p>Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.<\\\/p>\\n\n\n<p>The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.<\\\/p>\\n\n\n<h3>Browser plugin<\\\/h3>\\n\n\n<p>You can prevent the collection and processing of your data by Google by downloading and installing the browser plug-in available at the following link:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/tools.google.com\\\/dlpage\\\/gaoptout?hl=de\\\">https:\\\/\\\/tools.google.com\\\/dlpage\\\/gaoptout?hl=de<\\\/a><\\\/p>\\n\n\n<p>You can find more information on how Google Analytics handles user data in Google's privacy policy:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/support.google.com\\\/analytics\\\/answer\\\/6004245?hl=de\\\">https:\\\/\\\/support.google.com\\\/analytics\\\/answer\\\/6004245?hl=de<\\\/a><\\\/p>\\n\n\n<h3>Microsoft Advertising<\\\/h3>\\n\n\n<p>The website operator uses Microsoft Advertising. Microsoft Advertising is an online advertising program of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.<\\\/p>\\n\n\n<p>Microsoft Advertising enables us to display advertisements in the Bing search engine or on third-party websites when the user enters certain search terms in Bing (keyword targeting).<\\\/p>\\n\n\n<p>Furthermore, targeted advertisements can be displayed based on the user data available at Microsoft (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks have led.<\\\/p>\\n\n\n<p>We use universal event tracking (UET) from Microsoft Advertising on this website. Pseudonymized data is collected to track the actions you take on our websites after you have clicked on a Microsoft Advertising ad.<\\\/p>\\n\n\n<p>UET collects your IP address (anonymized), device identifiers, information about device and browser settings, Microsoft Click ID (stored in cookie), time spent on the website, which areas of the website were accessed, which ad brought you to the website and which keyword was clicked.<\\\/p>\\n\n\n<p>The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and \\u00a725 para. 1 TDDDG. Consent can be revoked at any time to be complied with.<\\\/p>\\n\n\n<p>Further information on this can be obtained from the provider under the following link:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/about.ads.microsoft.com\\\/en-us\\\/policies\\\/legal-privacy-and-security\\\">https:\\\/\\\/about.ads.microsoft.com\\\/en-us\\\/policies\\\/legal-privacy-and-security<\\\/a><\\\/p>\\n\n\n<h3>Hotjar<\\\/h3>\\n\n\n<p>This website uses Hotjar. Theprovider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: <a href=\\\"https:\\\/\\\/www.hotjar.com\\\">https:\\\/\\\/www.hotjar.com<\\\/a>).<\\\/p>\\n\n\n<p>Hotjar is a tool for analyzing your user behavior on this website. Hotjar allows us to record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you remain with the mouse pointer in a particular place. Hotjar uses this information to create<\\\/p>\\n\n\n<p>so-called heatmaps, which can be used to determine which website areas are preferred by the website visitor.<\\\/p>\\n\n\n<p>Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels).<\\\/p>\\n\n\n<p>Hotjar can also be used to obtain direct feedback from website visitors. This function serves to improve the website operator's web offerings.<\\\/p>\\n\n\n<p>Hotjar uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or the use of device fingerprinting).<\\\/p>\\n\n\n<p>Insofar as consent has been obtained, the use of the aforementioned service is based exclusively on Art. 6 para. 1 lit. a GDPR and \\u00a7 25 TDDDG. Consent can be revoked at any time. If no consent has been obtained, this service is used on the basis of Art. 6 para. 1 lit. f GDPR; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.<\\\/p>\\n\n\n<p><strong>Deactivating Hotjar<\\\/strong><\\\/p>\\n\n\n<p>If you wish to deactivate data collection by Hotjar, click on the following link and follow the instructions there:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/www.hotjar.com\\\/policies\\\/do-not-track\\\/\\\">https:\\\/\\\/www.hotjar.com\\\/policies\\\/do-not-track\\\/<\\\/a><\\\/p>\\n\n\n<p>Please note that Hotjar must be deactivated separately for each browser or end device.<\\\/p>\\n\n\n<p>For more information about Hotjar and the data collected, please refer to Hotjar's privacy policy at the following link:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/www.hotjar.com\\\/privacy\\\">https:\\\/\\\/www.hotjar.com\\\/privacy<\\\/a><\\\/p>\\n\n\n<h3>Google Ads<\\\/h3>\\n\n\n<p>The website operator uses Google Ads.Google Ads is an online advertising program of Google Ireland Limited (\\\"Google\\\"), Gordon House, Barrow Street, Dublin 4, Ireland.<\\\/p>\\n\n\n<p>Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). We as the website operator<\\\/p>\\n\n\n<p>can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks have led.<\\\/p>\\n\n\n<p>The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and \\u00a7 25 para. 1 TDDDG. Consent can be revoked at any time.<\\\/p>\\n\n\n<p>Further information on data protection can be found here:<\\\/p>\\n\n\n<p>Details can be found here:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\/frameworks\\\">https:\\\/\\\/policies.google.com\\\/privacy\\\/frameworks<\\\/a> and<br \\\/><a href=\\\"https:\\\/\\\/privacy.google.com\\\/businesses\\\/controllerterms\\\/mccs\\\/\\\">https:\\\/\\\/privacy.google.com\\\/businesses\\\/controllerterms\\\/mccs\\\/<\\\/a><\\\/p>\\n\n\n<h3>Google Ads Remarketing<\\\/h3>\\n\n\n<p>This website uses the functions of Google Ads Remarketing.<\\\/p>\\n\n\n<p>The provider is Google Ireland Limited (\\\"Google\\\"), Gordon House, Barrow Street, Dublin 4, Ireland.<\\\/p>\\n\n\n<p>With Google Ads Remarketing, we can assign people who interact with our online offer to specific target groups in order to subsequently show them interest-based advertising in the Google advertising network (remarketing or retargeting).<\\\/p>\\n\n\n<p>Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions.<\\\/p>\\n\n\n<p>In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. cell phone) can also be displayed on another of your end devices (e.g. tablet or PC). If you have a Google account, you can object to personalized advertising by clicking on the following link:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/www.google.com\\\/settings\\\/ads\\\/onweb\\\/\\\">https:\\\/\\\/www.google.com\\\/settings\\\/ads\\\/onweb\\\/<\\\/a><\\\/p>\\n\n\n<p>The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and \\u00a725 para. 1 TDDDG. Consent can be revoked at any time.<\\\/p>\\n\n\n<p>Further information and the data protection provisions can be found in Google's privacy policy at:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/policies.google.com\\\/technologies\\\/ads?hl=de\\\">https:\\\/\\\/policies.google.com\\\/technologies\\\/ads?hl=de<\\\/a><\\\/p>\\n\n\n<h3>Target group formation with customer matching<\\\/h3>\\n\n\n<p>Among other things, we use the customer matching function of Google Ads Remarketing to create target groups. Here, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they are shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).<\\\/p>\\n\n\n<h3>Google Conversion Tracking<\\\/h3>\\n\n\n<p>This website uses Google Conversion Tracking. The provider is Google Ireland Limited (\\\"Google\\\"), Gordon House, Barrow Street, Dublin 4, Ireland.<\\\/p>\\n\n\n<p>With the help of Google conversion tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently.<\\\/p>\\n\n\n<p>This information is used to create conversion statistics.<\\\/p>\\n\n\n<p>We learn the total number of users who have clicked on our ads and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.<\\\/p>\\n\n\n<p>The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and \\u00a725 para. 1 TDDDG. Consent can be revoked at any time.<\\\/p>\\n\n\n<p>You can find more information about Google Conversion Tracking in the privacy policy of Google: <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy?hl=de\\\">https:\\\/\\\/policies.google.com\\\/privacy?hl=de<\\\/a><\\\/p>\\n\n\n<h3>Audio and video conferencing<\\\/h3>\\n\n\n<p>We use online conferencing tools, among others, to communicate with our customers. The individual tools we use are listed below. If you communicate with us by video or audio conference via the internet, your personal data will be collected and processed by us and the provider of the respective conference tool.<\\\/p>\\n\n\n<p>The conference tools collect all data that you provide\\\/enter to use the tools (e-mail address and\\\/or your telephone number). The conference tools also process the duration of the conference, the start and end (time) of participation in the conference, the number of participants and other \\\"context information\\\" in connection with the communication process (metadata).<\\\/p>\\n\n\n<p>Furthermore, the provider of the tool processes all technical data required for the processing of online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or loudspeaker and the type of connection.<\\\/p>\\n\n\n<p>If content is exchanged, uploaded or provided in any other way within the tool, it is also stored on the tool provider's servers. Such content includes, in particular, cloud recordings, chat\\\/instant messages, voicemails, uploaded photos and videos, files, whiteboards and other information shared while using the service. Please note that we do not have full control over the data processing operations of the tools used. Our options are largely determined by the company policy of the respective provider. Further information on data processing by the conference tools can be found in the privacy policies of the tools used, which we have listed below this text.<\\\/p>\\n\n\n<p><strong>Purpose and legal basis<br \\\/><\\\/strong>The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6 para. 1 lit. B GDPR). Furthermore, the use of the tools serves the general simplification and acceleration of communication with us or our company (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). If consent has been requested, the tools in question are used on the basis of this consent; consent can be withdrawn at any time with effect for the future.<\\\/p>\\n\n\n<p><strong>Storage duration<\\\/strong><br \\\/>The data collected directly by us via the video and conference tools will be deleted from our systems as soon as you ask us to delete it or revoke your consent to its storage<\\\/p>\\n\n\n<p>or the purpose for data storage no longer applies. Stored cookies remain on your end device until you delete them. Mandatory statutory retention periods remain unaffected.<\\\/p>\\n\n\n<p>We have no influence on the storage period of your data, which is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.<\\\/p>\\n\n\n<h3>Conference tools used<\\\/h3>\\n\n\n<p>We use the following conference tools:<\\\/p>\\n\n\n<h3>Microsoft Teams<\\\/h3>\\n\n\n<p>We use Microsoft Teams. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland.Details on data processing can be found in the Microsoft Teams privacy policy: <a href=\\\"https:\\\/\\\/privacy.microsoft.com\\\/de-de\\\/privacystatement\\\">https:\\\/\\\/privacy.microsoft.com\\\/de-de\\\/privacystatement<\\\/a><\\\/p>\\n\n\n<p>The company is certified in accordance with the \\\"EU-US Data Privacy Framework\\\" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified according to<\\\/p>\\n\n\n<p>The company certified by the DPF undertakes to comply with these data protection standards.<\\\/p>\\n\n\n<p>Further information on this can be obtained from the provider under the following link:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/www.dataprivacyframework.gov\\\/s\\\/participant-search\\\/participantdetail?contact=true&amp;id=a2zt0000000KzNaAAK&amp;status=Active\\\">https:\\\/\\\/www.dataprivacyframework.gov\\\/s\\\/participant-search\\\/participantdetail?contact=true&amp;id=a2zt0000000KzNaAAK&amp;status=Active<\\\/a><\\\/p>\\n\n\n<h3>Integration of social network plug-ins<\\\/h3>\\n\n\n<p>Our website uses buttons for the following social networks<\\\/p>\\n\n\n<p>YouTube, LLC, 901 Cherry Ave, San Bruno CA 94066, USA<br \\\/>LinkedIn, LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA<\\\/p>\\n\n\n<p>The buttons are marked with the logo of the respective social network. However, these are not the usual social plugins, but buttons with links. The buttons must be activated (clicked) separately by you. As long as these buttons are not clicked, no data is transmitted to the social networks. Only when you click on the buttons and thereby declare your consent to communication with the servers of the social network will the buttons become active and the connection be established.<\\\/p>\\n\n\n<p>Once clicked, the button corresponds to a so-called share plugin. The social network is provided with information about the page you have visited, which you can share with your contacts in your social network. If you want to \\\"share\\\" the information, you must be logged in. If you are not logged in, you will land on the login page of the social network you clicked on and you will no longer be on the pages of 2Leadership.org. If you are logged in, the information that you would like to recommend the respective article will be transmitted.<\\\/p>\\n\n\n<p>By activating the button, the social networks then receive, among other things, the information that and when you have accessed the corresponding page of our website, as well as, for example, your IP address, information on the browser used and the language settings. If you click on the button, your click will be transmitted to the social network and used in accordance with its data usage guidelines.<\\\/p>\\n\n\n<p>When the button is activated, we have no influence on the data collected and data processing operations and are not responsible for this data processing and in this respect are not the controller within the meaning of the GDPR. We are also not aware of the full extent of the data collection, its legal basis, the purposes and the storage periods. Therefore, the information provided here is not necessarily complete.<\\\/p>\\n\n\n<p>The data is transmitted regardless of whether you actually have an account with the provider or are logged in there. If you are logged in with the provider, your data will be assigned directly to your account. The providers may also use cookies on your computer to track you.<\\\/p>\\n\n\n<p>To our knowledge, the provider stores this data in user profiles, which it uses for the purposes of advertising, market research and\\\/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles. To exercise this right of objection, please contact the respective provider.<\\\/p>\\n\n\n<p>The purpose and scope of the data collection and the further processing and use of the data by the respective social network as well as your rights in this regard and setting options to protect your privacy can be found in the information<\\\/p>\\n\n\n<p>on youtube:<a href=\\\"http:\\\/\\\/www.youtube.com\\\/t\\\/privacy_at_youtube\\\">http:\\\/\\\/www.youtube.com\\\/t\\\/privacy_at_youtube<\\\/a><\\\/p>\\n\n\n<p>on LinkedIN:<a href=\\\"http:\\\/\\\/www.linkedin.com\\\/static?key=privacy_policy&amp;trk=hb_ft_priv*\\\">http:\\\/\\\/www.linkedin.com\\\/static?key=privacy_policy&amp;trk=hb_ft_priv<\\\/a><\\\/p>\\n\n\n<p>If you do not want the social network to receive data about you, you must not click on the button.<\\\/p>\\n\n\n<h3>Specific information on our online presence in social media<\\\/h3>\\n\n\n<p>2Leadership maintains several online presences within social networks and platforms, such as Facebook, youtube and LinkedIn, in order to have the opportunity to communicate with active users there and to inform them about our service portfolio. 2Leadership uses the technical platforms and services offered by the operators for this purpose. In social networks and on other external platforms, the respective operators' own data protection provisions apply, even if we disseminate information and maintain a presence there.<\\\/p>\\n\n\n<p>We would like to point out that you use the services of the social networks and platforms offered here and their functions on your own responsibility. This applies in particular to the use of interactive functions (e.g. commenting, sharing, rating, etc.). The data collected about you in this context is processed by the operators of the platforms and may be transferred to countries outside the European Union. The respective privacy policies describe in general terms what information the operators receive and how it is used. On the individual platforms, you will also find information on how to contact the operators and on the settings options for advertisements.<\\\/p>\\n\n\n<p>on Facebook:<a href=\\\"http:\\\/\\\/www.facebook.com\\\/about\\\/privacy\\\">www.facebook.com\\\/about\\\/privacy<\\\/a><\\\/p>\\n\n\n<p>on youtube:<a href=\\\"http:\\\/\\\/www.youtube.com\\\/t\\\/privacy_at_youtube\\\">www.youtube.com\\\/t\\\/privacy_at_youtube<\\\/a><\\\/p>\\n\n\n<p>on LinkedIn:<a href=\\\"http:\\\/\\\/www.linkedin.com\\\/static?key=privacy_policy&amp;amp;trk=hb_ft_priv\\\">www.linkedin.com\\\/static<\\\/a><\\\/p>\\n\n\n<p>The way in which the operators of the social networks use the data from visits to the respective pages for their own purposes, the extent to which activities on the pages are assigned to individual users, how long this data is stored and whether data from a visit to the respective page is passed on to third parties is not conclusively and clearly stated by the operators and is not known to us.<\\\/p>\\n\n\n<h3>Facebook<\\\/h3>\\n\n\n<p><strong>Facebook Insights<\\\/strong><br \\\/>When you visit our Facebook page, Facebook (Meta Platforms Inc. Menlo Park, California, United States) collects, among other things, your IP address and other information that is stored on your PC in the form of cookies. This information is used to provide us, as the operator of the Facebook pages, with statistical information about the use of the Facebook page. The legal basis for the collection of the data is our legitimate interest (Art. 6 para. 1 f GDPR). Facebook and 2Leadership are jointly responsible for processing the Insights data in accordance with Art. 26 GDPR. However, Facebook assumes primary responsibility and 2Leadership does not make any decisions regarding the processing of this data.<span>\\u00a0\\u00a0<\\\/span>As Facebook is constantly developing the availability and processing of data, 2Leadership refers to Facebook's privacy policy for further details in this regard<a href=\\\"https:\\\/\\\/www.facebook.com\\\/about\\\/privacy\\\/\\\">(<\\\/a><a href=\\\"https:\\\/\\\/www.facebook.com\\\/about\\\/privacy\\\/\\\">https:\\\/\\\/www.facebook.com\\\/about\\\/privacy\\\/<\\\/a>)As only Facebook has full access to user data, we recommend that users contact Facebook directly regarding requests for information or other questions about their rights as a user (e.g. right to deletion). If the user no longer wishes the data processing described here to take place in future, the user profile and our page can be disconnected using the \\\"I no longer like this page\\\" function.<\\\/p>\\n\n\n<p>You can object to the processing via the following link<a href=\\\"https:\\\/\\\/www.facebook.com\\\/settings?tab=ads\\\">https:\\\/\\\/www.facebook.com\\\/settings?tab=ads<\\\/a>. Facebook provides more information on this at the following link:<a href=\\\"http:\\\/\\\/de-de.facebook.com\\\/help\\\/pages\\\/insights\\\">http:\\\/\\\/de-de.facebook.com\\\/help\\\/pages\\\/insights<\\\/a>.<\\\/p>\\n\n\n<p><strong>Facebook Pixel<\\\/strong><br \\\/>In addition, Facebook uses the remarketing function \\\"Facebook Pixel\\\", a service of Meta Platforms Inc. Menlo Park, California, United States. This function is used to present interest-based advertisements (\\\"Facebook ads\\\") to visitors to the websites when they visit the Facebook social network. The Facebook remarketing tag has been implemented on this website for this purpose. This tag establishes a direct connection to the Facebook servers when you visit the website. It is transmitted to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account.<br \\\/><a href=\\\"https:\\\/\\\/www.facebook.com\\\/business\\\/help\\\/742478679120153?helpref=search&amp;sr=3&amp;query=pixel\\\">https:\\\/\\\/www.facebook.com\\\/business\\\/help\\\/742478679120153?helpref=search&amp;sr=3&amp;query=pixel<\\\/a><\\\/p>\\n\n\n<p><strong>Twitter Analytics<\\\/strong><br \\\/>The service is operated by Twitter Inc, 1355 Market St, Suite 900, San Francisco, CA 94103, USA.Twitter Analytics stores and processes information about your user behavior on our online presences in social media. Among other things, Twitter Analytics uses cookies for this purpose, which are stored locally in the cache of your web browser on your end device and which enable an analysis of your use of the social media platforms.<br \\\/><a href=\\\"https:\\\/\\\/twitter.com\\\/personalization\\\">https:\\\/\\\/twitter.com\\\/personalization<\\\/a><\\\/p>\\n\n\n<p><strong>Adobe Marketing Cloud<\\\/strong><br \\\/>This service is operated by Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland.The Adobe Marketing Cloud enables the analysis of visitor flows on websites. User behavior is displayed in a way that provides an overview of users' online activities on social media platforms.<span>\\u00a0\\u00a0<\\\/span>Adobe Marketing Cloud uses cookies that are stored on your computer and thus enable an analysis of your user behavior on the website. If this collected information is transmitted to an Adobe server, the settings ensure that the IP address is anonymized before geolocalization and replaced by a generic IP address before storage.<br \\\/><a href=\\\"http:\\\/\\\/www.adobe.com\\\/de\\\/privacy\\\/opt-out.html\\\">http:\\\/\\\/www.adobe.com\\\/de\\\/privacy\\\/opt-out.html<\\\/a><\\\/p>\\n\n\n<h3>LinkedIn<\\\/h3>\\n\n\n<p><strong>Facebook Pixel<\\\/strong><br \\\/>LinkedIn uses the remarketing function \\\"Facebook Pixel\\\", a service provided by Meta Platforms Inc. Menlo Park, California, United States. This function is used to present interest-based advertisements (\\\"Facebook Ads\\\") to visitors to the website. The Facebook remarketing tag has been implemented on this website for this purpose. This tag is used to establish a direct connection to the Facebook servers when you visit the website. It is transmitted to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account.<a href=\\\"https:\\\/\\\/www.facebook.com\\\/business\\\/help\\\/742478679120153?helpref=search&amp;sr=3&amp;query=pixel\\\">https:\\\/\\\/www.facebook.com\\\/business\\\/help\\\/742478679120153?helpref=search&amp;sr=3&amp;query=pixel<\\\/a><\\\/p>\\n\n\n<p><strong>Nielsen NetRatings<\\\/strong><br \\\/>Nielsen NetRatings is provided by Nielsen GmbH, Lindwurmstra\\u00dfe 10, 80634 Munich, Germany and is an Internet tracking service for measuring and analyzing consumer behavior. You can object to the collection or analysis of your data by this tool by downloading or setting and saving the opt-out cookie available at the following link:<br \\\/><a href=\\\"http:\\\/\\\/www.nielsen.com\\\/us\\\/en\\\/privacy-statement\\\/digital-measurement.html\\\">http:\\\/\\\/www.nielsen.com\\\/us\\\/en\\\/privacy-statement\\\/digital-measurement.htm<\\\/a><\\\/p>\\n\n\n<p><strong>AppNexus<\\\/strong><br \\\/>AppNexus is provided by AppNexus Inc, 28 W 23rd Street, 4th floor, New York, NY - 10010, USA and is a tool for web analysis and interest-based advertising. You can object to the collection and analysis of your data by this tool here.<br \\\/><a href=\\\"https:\\\/\\\/www.appnexus.com\\\/en\\\/company\\\/platform-privacy-policy-de\\\">https:\\\/\\\/www.appnexus.com\\\/en\\\/company\\\/platform-privacy-policy-de<\\\/a><\\\/p>\\n\n\n<p><strong>Eloqua Tracking<\\\/strong><br \\\/>Eloqua, a service of Oracle Cor., 500 Oracle Parkway, M\\\/S 5op7, Redwood Shores, CA 94065, places a persistent cookie on the respective login page, unless an Eloqua cookie already exists on your device. If you have already used a website that uses Eloqua, you may already have an Eloqua cookie. The Eloqua cookie may be used to analyze your use of pages in order to improve them. Emails sent using Eloqua use tracking technologies of the type described above. If you wish to completely prevent the use of Eloqua tracking technologies for your device, you can do so on the Eloqua opt-out page.<br \\\/>Further information can be found in the Eloqua privacy policy.<a href=\\\"https:\\\/\\\/www.oracle.com\\\/marketingcloud\\\/products\\\/marketing-automation\\\/index.html\\\">(<\\\/a><a href=\\\"https:\\\/\\\/www.oracle.com\\\/marketingcloud\\\/products\\\/marketing-automation\\\/index.htm\\\">https:\\\/\\\/www.oracle.com\\\/marketingcloud\\\/products\\\/marketing-automation\\\/index.htm<\\\/a>l)<\\\/p>\\n\n\n<h3>YouTube<\\\/h3>\\n\n\n<p><strong>DoubleClick Floodlight<\\\/strong><br \\\/>DoubleClick Floodlight is a service provided by Google Inc, Moutain View, California, USA.DoubleClick Floodlight cookies make it possible to understand whether you complete certain actions on social media platforms after you have seen or clicked through a display\\\/video ad on Google or other platforms via DoubleClick. DoubleClick uses this cookie to understand the content you have interacted with on our websites in order to be able to send you targeted advertising later.<br \\\/><a href=\\\"https:\\\/\\\/support.google.com\\\/ds\\\/answer\\\/2839090?hl=en\\\">https:\\\/\\\/support.google.com\\\/ds\\\/answer\\\/2839090?hl=en<\\\/a><\\\/p>\\n\n\n<p><strong>Facebook Insights<\\\/strong><br \\\/>Via Facebook Insights, a service of Meta Platforms Inc.Menlo Park, California, United States, Facebook collects, among other things, your IP address and other information that is available on your PC in the form of cookies. This information is used to provide statistical information about the use of the respective page. Facebook provides more information on this under the following link:<br \\\/><a href=\\\"http:\\\/\\\/de-de.facebook.com\\\/help\\\/pages\\\/insights\\\">http:\\\/\\\/de-de.facebook.com\\\/help\\\/pages\\\/insights<\\\/a><\\\/p>\\n\n\n<p><strong>MediaMind<\\\/strong><br \\\/>Youtube uses the technology of MediaMind Technologies Inc, 135 West 18th Street, New York, NY 10011, USA, to optimize online ads. MediaMind uses cookies with anonymous and personally non-identifiable information in connection with the ad serving service. Adserving supports YouTube in the selection of suitable advertising media for users. The cookie does not contain any names, addresses, telephone numbers, e-mail addresses or other information that can personally identify the user.<br \\\/>Further information on MediaMind data protection can be found at<br \\\/><a href=\\\"http:\\\/\\\/www.mediamind.com\\\/privacy-policy\\\">http:\\\/\\\/www.mediamind.com\\\/privacy-policy<\\\/a>. You can deactivate MediaMind cookies at<a href=\\\"http:\\\/\\\/www.networkadvertising.org\\\/choices\\\/\\\">http:\\\/\\\/www.networkadvertising.org\\\/choices<\\\/a><\\\/p>\\n\n\n<p>Status: March 2024<\\\/p>\",\"content_de_de\":\"\n\n<h3>Allgemeines \\u2013 Information nach Art. 13 + 14 DSGVO<\\\/h3>\\n\n\n<p>2Leadership freut sich \\u00fcber Ihren Besuch auf unserer Website und \\u00fcber Ihr Interesse an unserem Unternehmen. Wir nehmen den Schutz und die Sicherheit Ihrer uns anvertrauten personenbezogenen Daten ernst und m\\u00f6chten, dass Sie sich beim Besuch unserer Internet-Seiten und der Nutzung unserer Angebote sicher und wohl f\\u00fchlen.<\\\/p>\\n\n\n<p>Es ist uns wichtig, dass Sie wissen, welche personenbezogenen Daten bei der Inanspruchnahme unserer Angebote und Leistungen erhoben werden und wie wir diese danach verwenden.<\\\/p>\\n\n\n<h3>Zweckbestimmung der Datenverarbeitung<\\\/h3>\\n\n\n<p>Soweit 2Leadership personenbezogene Daten verarbeitet, erfolgt dies zu den in dieser Datenschutzerkl\\u00e4rung jeweils angegebenen Zwecken.<\\\/p>\\n\n\n<p>Personenbezogenen Daten, insbesondere Adressdaten, Kontaktdaten oder Zahlungsdaten, dienen zur Durchf\\u00fchrung eines entstehenden Vertragsverh\\u00e4ltnisses oder dessen Anbahnung. Die Verarbeitung Ihrer personenbezogenen Daten findet folglich auf Rechtsgrundlage Art. 6 Abs.1 lit.b DSGVO statt. Zu diesem Zwecke ist es in der Regel erforderlich, die erhobenen Daten auch an unsere Auftragsdatenverarbeiter zu \\u00fcbermitteln.<\\\/p>\\n\n\n<p>Je nach Art der vertraglichen Leistung k\\u00f6nnen sich diese Vertragspartner auch in L\\u00e4ndern au\\u00dferhalb der EU befinden.<\\\/p>\\n\n\n<p><strong>Kontaktdaten des Verantwortlichen:<\\\/strong><\\\/p>\\n\n\n<p>2Leadership GmbH<br \\\/>Waidmannsluster Damm 7 c-e<br \\\/>D-13507 Berlin<\\\/p>\\n\n\n<p>E-Mail: <a href=\\\"mailto:info@2leadership.org\\\">info@2leadership.org <\\\/a><\\\/p>\\n\n\n<h3>Datenschutzbeauftragter<\\\/h3>\\n\n\n<p>Wenn Sie weitere Fragen hinsichtlich der Verarbeitung Ihrer personenbezogenen Daten haben, k\\u00f6nnen Sie sich direkt an unseren Beauftragten f\\u00fcr den Datenschutz wenden, der auch im Falle von Auskunftsersuchen, Antr\\u00e4gen oder Beschwerden zur Verf\\u00fcgung steht:<\\\/p>\\n\n\n<p>T\\u00dcV S\\u00dcD Akademie GmbH<br \\\/>Westendstra\\u00dfe 160<br \\\/>80339 M\\u00fcnchen<br \\\/>E-Mail: <a href=\\\"mailto:datenschutz@2leadership.org\\\">datenschutz@2leadership.org<strong> <\\\/strong><\\\/a><\\\/p>\\n\n\n<h3>Rechte betreffend Verarbeitung personenbezogener Daten<\\\/h3>\\n\n\n<p><strong>Auskunftsrecht<\\\/strong><br \\\/>Sie haben das Recht, von uns jederzeit auf Antrag eine Auskunft \\u00fcber die von uns verarbeiteten, Sie betreffenden personenbezogenen Daten im Umfang des Art. 15 DSGVO zu erhalten. Hierzu k\\u00f6nnen Sie einen Antrag postalisch oder per E-Mail an die oben angegebenen Adressen stellen.<\\\/p>\\n\n\n<p>Recht zur Berichtigung unrichtiger Daten<br \\\/>Sie haben das Recht, von uns die unverz\\u00fcgliche Berichtigung der Sie betreffenden personenbezogenen Daten zu verlangen, sofern diese unrichtig sein sollten (Art. 16 DSGVO). Wenden Sie sich hierf\\u00fcr bitte an die oben angegebenen Kontaktadressen.<\\\/p>\\n\n\n<p><strong>Recht auf L\\u00f6schung<\\\/strong><br \\\/>Sie haben ein Recht auf unverz\\u00fcgliche L\\u00f6schung (\\u201eRecht auf Vergessenwerden\\u201c) der Sie betreffenden personenbezogenen Daten beim Vorliegen der rechtlichen Gr\\u00fcnde nach Art. 17 DSGVO. Diese liegen etwa vor, wenn die personenbezogenen Daten f\\u00fcr die Zwecke, f\\u00fcr die sie urspr\\u00fcnglich verarbeitet worden sind, nicht mehr notwendig sind oder Sie Ihre Einwilligung widerrufen haben und wenn es an einer anderweitigen Rechtsgrundlage f\\u00fcr die Verarbeitung fehlt; die betroffene Person Widerspruch gegen die Verarbeitung einlegt (und keine vorrangigen Gr\\u00fcnde f\\u00fcr eine Verarbeitung vorliegen \\u2013 dies gilt nicht bei Widerspr\\u00fcchen gegen Direktwerbung). Um Ihr vorstehendes Recht geltend zu machen, wenden Sie sich bitte an die oben angegebenen Kontaktadressen.<\\\/p>\\n\n\n<p><strong>Recht auf Einschr\\u00e4nkung der Verarbeitung<\\\/strong><br \\\/>Sie haben ein Recht auf Einschr\\u00e4nkung der Verarbeitung beim Vorliegen der Voraussetzungen und nach Ma\\u00dfgabe von Art. 18 DSGVO. Danach kann die Einschr\\u00e4nkung der Verarbeitung insbesondere geboten sein, wenn die Verarbeitung unrechtm\\u00e4\\u00dfig ist und die betroffene Person die L\\u00f6schung der personenbezogenen Daten ablehnt und stattdessen die Einschr\\u00e4nkung der Nutzung der personenbezogenen Daten verlangt oder die betroffene Person Widerspruch gegen die Verarbeitung gem\\u00e4\\u00df Art. 21 Abs. 1 DSGVO eingelegt hat, solange noch nicht feststeht, ob unsere berechtigten Gr\\u00fcnde gegen\\u00fcber ihren \\u00fcberwiegen. Um Ihr vorstehendes Recht geltend zu machen, wenden Sie sich bitte an die oben angegebenen Kontaktadressen.<\\\/p>\\n\n\n<p><strong>Recht auf Daten\\u00fcbertragbarkeit<\\\/strong><br \\\/>Sie haben ein Recht auf Daten\\u00fcbertragbarkeit nach Art. 20 DSGVO. Sie haben hierbei das Recht, die Sie betreffenden Daten, die Sie uns bereitgestellt haben, in einem g\\u00e4ngigen, strukturierten und maschinenlesbaren Format zu erhalten und diese Daten an einen anderen Verantwortlichen, etwa einen anderen Dienstleister, zu \\u00fcbergeben. Voraussetzung ist hierf\\u00fcr, dass die Verarbeitung auf einer Einwilligung oder auf einem Vertrag beruht und mithilfe automatisierter Verfahren erfolgt. Um Ihr vorstehendes Recht geltend zu machen, wenden Sie sich bitte an die oben angegebenen Kontaktadressen.<\\\/p>\\n\n\n<p><strong>Widerspruchsrecht<\\\/strong><br \\\/>Sie haben das Recht, aus Gr\\u00fcnden, die sich aus Ihrer besonderen Situation ergeben, jederzeit gegen die Verarbeitung Sie betreffender personenbezogener Daten, die u.a. aufgrund von Art. 6 Abs. 1 lit. e oder f DSGVO erfolgt, Widerspruch nach Art. 21 DSGVO einzulegen. Wir werden die Verarbeitung Ihrer personenbezogenen Daten einstellen, es sei denn, wir k\\u00f6nnen zwingende schutzw\\u00fcrdige Gr\\u00fcnde f\\u00fcr die Verarbeitung nachweisen, die Ihre Interessen, Rechte und Freiheiten \\u00fcberwiegen, oder die Verarbeitung dient der Geltendmachung, Aus\\u00fcbung oder Verteidigung von Rechtsanspr\\u00fcchen. Um Ihr vorstehendes Recht geltend zu machen, wenden Sie sich bitte an die oben angegebenen Kontaktadressen.<\\\/p>\\n\n\n<p><strong>Recht zur Beschwerde bei einer Aufsichtsbeh\\u00f6rde<\\\/strong><br \\\/>Wenn Sie der Auffassung sind, dass die Verarbeitung Sie betreffender personenbezogener Daten durch uns unzul\\u00e4ssig ist, haben Sie das Recht, sich bei der f\\u00fcr uns zust\\u00e4ndigen Aufsichtsbeh\\u00f6rde zu beschweren, die Sie wie folgt kontaktieren k\\u00f6nnen:<\\\/p>\\n\n\n<p><strong>Berliner Beauftragte f\\u00fcr Datenschutz und Informationsfreiheit<br \\\/><\\\/strong>Alt-Moabit 59-61<br \\\/>10555 Berlin<\\\/p>\\n\n\n<p>Telefon: +49 30 13 889-0<br \\\/>E-Mail: <a href=\\\"mailto:Mailbox@datenschutz-berlin.de\\\">Mailbox@datenschutz-berlin.de<\\\/a><\\\/p>\\n\n\n<h3>Geplante Daten\\u00fcbermittlung an Drittstaaten<\\\/h3>\\n\n\n<p>Wir verwenden unter anderem Tools von Unternehmen mit Sitz au\\u00dferhalb der EU sowie US-Tools, deren Anbieter nicht nach dem EU-US-Data Privacy Framework (DPF) zertifiziert sind. Wenn diese Tools aktiv sind, k\\u00f6nnen Ihre personenbezogene Daten in diese Staaten \\u00fcbertragen und dort verarbeitet werden. Wir weisen darauf hin, dass in datenschutzrechtlich unsicheren Drittstaaten kein mit der EU vergleichbares Datenschutzniveau garantiert werden kann.<\\\/p>\\n\n\n<p>Wir weisen darauf hin, dass die USA als sicherer Drittstaat grunds\\u00e4tzlich ein mit der EU vergleichbares Datenschutzniveau aufweisen. Eine Daten\\u00fcbertragung in die USA ist danach zul\\u00e4ssig, wenn der Empf\\u00e4nger eine Zertifizierung unter dem \\u201eEU-US Data Privacy Framework\\u201c (DPF) besitzt oder \\u00fcber geeignete zus\\u00e4tzliche Garantien verf\\u00fcgt.<\\\/p>\\n\n\n<h3><strong>Sicherheit<\\\/strong><\\\/h3>\\n\n\n<p>2Leadership setzt technische und organisatorische Sicherungsma\\u00dfnahmen ein, um Ihre zur Verf\\u00fcgung gestellten Daten vor zuf\\u00e4lligen oder vors\\u00e4tzlichen Manipulationen, Verlust, Zerst\\u00f6rung oder dem Zugriff unberechtigter Personen zu sch\\u00fctzen. Dies gilt auch, wenn externe Dienstleistungen bezogen werden. Die Wirksamkeit unserer Sicherheitsma\\u00dfnahmen wird \\u00fcberpr\\u00fcft und die Ma\\u00dfnahmen werden entsprechend der technologischen Entwicklung fortlaufend verbessert.<\\\/p>\\n\n\n<h3><strong>Regelfristen f\\u00fcr die L\\u00f6schung der Daten<\\\/strong><\\\/h3>\\n\n\n<p>Der Gesetzgeber hat vielf\\u00e4ltige Aufbewahrungsfristen und -pflichten erlassen. Nach Ablauf dieser Fristen werden die entsprechenden Daten routinem\\u00e4\\u00dfig gel\\u00f6scht. Sofern Daten hiervon nicht ber\\u00fchrt sind, werden sie gel\\u00f6scht oder anonymisiert, wenn die im Rahmen dieser Datenschutzerkl\\u00e4rung genannten Zwecke wegfallen. Sofern diese Datenschutzerkl\\u00e4rung keine anderen, abweichenden Bestimmungen hinsichtlich der Speicherung von Daten enth\\u00e4lt, werden die von uns erhobenen Daten von uns so lange gespeichert, wie sie f\\u00fcr die vorstehenden Zwecke, f\\u00fcr die sie erhoben worden sind, erforderlich sind.<\\\/p>\\n\n\n<h3><strong>Sonstige Datenverwendung<\\\/strong><\\\/h3>\\n\n\n<p>Weitergehende Verarbeitungen oder Nutzungen Ihrer personenbezogenen Daten erfolgen generell nur, soweit eine Rechtsvorschrift dies erlaubt oder Sie in die Datenverarbeitung oder -nutzung eingewilligt haben. Im Falle einer Weiterverarbeitung zu anderen Zwecken als denjenigen, f\\u00fcr den die Daten urspr\\u00fcnglich erhoben worden sind, informieren wir Sie vor der Weiterverarbeitung \\u00fcber diese anderen Zwecke und erteilen Ihnen die weiteren ma\\u00dfgeblichen Informationen.<\\\/p>\\n\n\n<h3><strong>Bewerbungen<\\\/strong><\\\/h3>\\n\n\n<p>Auf unserer Karriereseite <a href=\\\"https:\\\/\\\/2leadership.org\\\/de\\\/jobs\\\">https:\\\/\\\/2leadership.org\\\/de\\\/jobs<\\\/a> haben Sie die M\\u00f6glichkeit, sich online auf ausgeschriebene Stellen zu bewerben oder eine Initiativbewerbung einzureichen. Machen Sie von diesem Angebot Gebrauch, werden die von Ihnen \\u00fcbermittelten Daten zum Zwecke der Bewerbung verarbeitet.<\\\/p>\\n\n\n<p>Ihre Bewerberdaten speichern wir f\\u00fcr die Dauer der Pr\\u00fcfung Ihrer Bewerbung. Ist Ihre Bewerbung nicht erfolgreich oder wenn Sie Ihre Bewerbung zur\\u00fcckziehen, werden Ihre Bewerbungsdaten nach maximal 6 Monaten gel\\u00f6scht, es sei denn, Sie haben ausdr\\u00fccklich zu einer l\\u00e4ngeren Speicherung zugestimmt. Bei einer erfolgreichen Bewerbung werden die Daten, die Sie uns \\u00fcber das Bewerbungssystem bereitgestellt haben, in Bezug auf Ihre k\\u00fcnftige Anstellung in unserem Hause weiterverarbeitet. Rechtsgrundlage ist Art. 6 Abs. 1 a, b und f DSGVO sowie \\u00a7 26 BDSG.<\\\/p>\\n\n\n<p>Sollten Sie uns die erforderlichen personenbezogenen Daten nicht zur Verf\\u00fcgung stellen, hat das keine negativen Folgen f\\u00fcr Sie. Allerdings werden unvollst\\u00e4ndige oder unzutreffend ausgef\\u00fcllte Bewerbungen nicht ber\\u00fccksichtigt. Ohne Angabe Ihrer personenbezogenen Daten kann die Bewerbung leider nicht eingereicht werden und wird daher gel\\u00f6scht.<\\\/p>\\n\n\n<h3>Spezifische Information zur Webseite<\\\/h3>\\n\n\n<h3>Aufruf unserer Web-Site<\\\/h3>\\n\n\n<p>Bei Eingabe von personenbezogenen Daten werden diese immer stark verschl\\u00fcsselt \\u00fcbertragen.<\\\/p>\\n\n\n<p>Wir erfassen und speichern die Ihrem Computer zugewiesene IP-Adresse, um die von Ihnen abgerufenen Inhalte unserer Web-Site an Ihren Computer zu \\u00fcbermitteln (z.B. Texte, Bilder sowie zum Download bereit gestellte Dateien, etc.) (vgl. Art. 6 Abs. 1 lit. b DSGVO). Au\\u00dferdem verarbeiten wir diese Daten zur Missbrauchserkennung und -verfolgung. Insoweit ist die Rechtsgrundlage Art. 6 Abs. 1 lit. f DSGVO. Unser berechtigtes Interesse an der Datenverarbeitung liegt dabei darin, das ordnungsgem\\u00e4\\u00dfe Funktionieren unserer Website sowie der dar\\u00fcber abgewickelten Gesch\\u00e4fte sicherzustellen.<\\\/p>\\n\n\n<p>Soweit wir, wie vorstehend beschrieben, Ihre Daten zu Zwecken der Bereitstellung der Funktionen unserer Web-Site verarbeiten, sind Sie vertraglich verpflichtet, uns diese Daten zur Verf\\u00fcgung zu stellen.<\\\/p>\\n\n\n<h3>SSL- bzw. TLS-Verschl\\u00fcsselung<\\\/h3>\\n\n\n<p>Diese Seite nutzt aus Sicherheitsgr\\u00fcnden und zum Schutz der \\u00dcbertragung vertraulicher Inhalte, wie zum Beispiel Bestellungen oder Anfragen, die Sie an uns als Seitenbetreiber senden, eine SSL- bzw. TLS-Verschl\\u00fcsselung.<\\\/p>\\n\n\n<p>Eine verschl\\u00fcsselte Verbindung erkennen Sie daran, dass die Adresszeile des Browsers von<\\\/p>\\n\n\n<p>\\u201ehttp:\\\/\\\/\\u201c auf \\u201ehttps:\\\/\\\/\\u201c wechselt und an dem Schloss-Symbol in Ihrer Browserzeile.<\\\/p>\\n\n\n<p>Wenn die SSL- bzw. TLS-Verschl\\u00fcsselung aktiviert ist, k\\u00f6nnen die Daten, die Sie an uns \\u00fcbermitteln, nicht von Dritten mitgelesen werden.<\\\/p>\\n\n\n<h3>Kontaktformular<\\\/h3>\\n\n\n<p>Sofern Sie eine vertiefende Frage an uns haben, k\\u00f6nnen Sie eine Anfrage mittels des Kontaktformulars auf unserer Website stellen. Die erforderlichen Daten werden dabei als Pflichtfelder gekennzeichnet.<br \\\/>Bei Ihrer Kontaktaufnahme werden die von Ihnen mitgeteilten Daten (insbesondere Ihr Vor- und Nachname, Ihre E-Mail-Adresse und der Text Ihrer Anfrage sowie ggf. weitere freiwillige Angaben) von uns gespeichert. Bei weitergehenden Angaben handelt es sich um eine freiwillige Auskunft. Die Verarbeitung erfolgt zwecks Bearbeitung der Anfragen auf Grundlage von Art. 6 Abs. 1 lit. b, f DSGVO.<br \\\/>Die im Rahmen Ihrer Kontaktaufnahme anfallenden Daten werden gel\\u00f6scht, sobald diese f\\u00fcr die Bearbeitung Ihrer Anfrage nicht mehr erforderlich sind.<\\\/p>\\n\n\n<p>Wenn Sie uns per Kontaktformular Anfragen zukommen lassen, werden Ihre Angaben aus dem Anfrageformular inklusive der von Ihnen dort angegebenen Kontaktdaten zwecks Bearbeitung der Anfrage und f\\u00fcr den Fall von Anschlussfragen bei uns gespeichert. Diese Daten geben wir nicht ohne Ihre Einwilligung weiter.<\\\/p>\\n\n\n<p>Die Verarbeitung dieser Daten erfolgt auf Grundlage von Art. 6 Abs. 1 lit. b DSGVO, sofern Ihre Anfrage mit der Erf\\u00fcllung eines Vertrags zusammenh\\u00e4ngt oder zur Durchf\\u00fchrung vorvertraglicher Ma\\u00dfnahmen erforderlich ist. In allen \\u00fcbrigen F\\u00e4llen beruht die Verarbeitung auf unserem berechtigten Interesse an der effektiven Bearbeitung der an uns gerichteten Anfragen (Art. 6 Abs. 1 lit. f DSGVO) oder auf Ihrer Einwilligung (Art. 6 Abs. 1 lit. a DSGVO) sofern diese abgefragt wurde; die Einwilligung ist jederzeit widerrufbar.<\\\/p>\\n\n\n<p>Die von Ihnen im Kontaktformular eingegebenen Daten verbleiben bei uns, bis Sie uns zur L\\u00f6schung auffordern, Ihre Einwilligung zur Speicherung widerrufen oder der Zweck f\\u00fcr die Datenspeicherung entf\\u00e4llt (z. B. nach abgeschlossener Bearbeitung Ihrer Anfrage). Zwingende gesetzliche Bestimmungen \\u2013 insbesondere Aufbewahrungsfristen \\u2013 bleiben unber\\u00fchrt.<\\\/p>\\n\n\n<h3>Anfrage per E-Mail, Telefon oder Telefax<\\\/h3>\\n\n\n<p>Wenn Sie uns per E-Mail, Telefon oder Telefax kontaktieren, wird Ihre Anfrage inklusive aller daraus hervorgehenden personenbezogenen Daten (Name, Anfrage) zum Zwecke der Bearbeitung Ihres Anliegens bei uns gespeichert und verarbeitet. Diese Daten geben wir nicht ohne Ihre Einwilligung weiter.<\\\/p>\\n\n\n<p>Die Verarbeitung dieser Daten erfolgt auf Grundlage von Art. 6 Abs. 1 lit. b DSGVO, sofern Ihre Anfrage mit der Erf\\u00fcllung eines Vertrags zusammenh\\u00e4ngt oder zur Durchf\\u00fchrung vorvertraglicher Ma\\u00dfnahmen erforderlich ist. In allen \\u00fcbrigen F\\u00e4llen beruht die Verarbeitung auf unserem berechtigten Interesse an der effektiven Bearbeitung der an uns gerichteten Anfragen (Art. 6 Abs. 1 lit. f DSGVO) oder auf Ihrer Einwilligung (Art. 6 Abs. 1 lit. a DSGVO) sofern diese abgefragt wurde; die Einwilligung ist jederzeit widerrufbar.<\\\/p>\\n\n\n<p>Die von Ihnen an uns per Kontaktanfragen \\u00fcbersandten Daten verbleiben bei uns, bis Sie uns zur L\\u00f6schung auffordern, Ihre Einwilligung zur Speicherung widerrufen oder der Zweck f\\u00fcr die Datenspeicherung entf\\u00e4llt (z. B. nach abgeschlossener Bearbeitung Ihres Anliegens). Zwingende gesetzliche Bestimmungen \\u2013 insbesondere gesetzliche Aufbewahrungsfristen \\u2013 bleiben unber\\u00fchrt.<\\\/p>\\n\n\n<h3>Weitergabe an Dritte<\\\/h3>\\n\n\n<p>Die Weitergabe von Daten an Auftragsverarbeiter erfolgt auf Grundlage von Art. 28 Abs. 1 DSGVO.<\\\/p>\\n\n\n<p>Wir verkaufen Ihre Daten nicht an Dritte, noch vermarkten wir sie anderweitig.<\\\/p>\\n\n\n<p>Dar\\u00fcber hinaus werden Ihre personenbezogenen Daten ohne Ihre ausdr\\u00fcckliche Einwilligung an die Strafverfolgungsbeh\\u00f6rden sowie gegebenenfalls an gesch\\u00e4digte Dritte weitergeleitet, wenn es zur Aufkl\\u00e4rung einer rechtswidrigen Nutzung unserer Dienste oder f\\u00fcr die Rechtsverfolgung erforderlich ist. Dies geschieht jedoch nur dann, wenn konkrete Anhaltspunkte f\\u00fcr ein gesetzwidriges beziehungsweise missbr\\u00e4uchliches Verhalten vorliegen. Eine Weitergabe kann auch dann stattfinden, wenn dies der Durchsetzung von Nutzungsbedingungen oder anderer Vereinbarungen dient. Wir sind zudem gesetzlich verpflichtet, auf Anfrage bestimmten \\u00f6ffentlichen Stellen Auskunft zu erteilen. Dies sind Strafverfolgungsbeh\\u00f6rden, Beh\\u00f6rden, die bu\\u00dfgeldbewehrte Ordnungswidrigkeiten verfolgen und die Finanzbeh\\u00f6rden.<\\\/p>\\n\n\n<p>Die Weitergabe dieser Daten erfolgt auf Grundlage unseres berechtigten Interesses an der Bek\\u00e4mpfung von Missbrauch, der Verfolgung von Straftaten und der Sicherung, Geltendmachung und Durchsetzung von Anspr\\u00fcchen, sofern Ihre Rechte und Interessen am Schutz Ihrer personenbezogenen Daten nicht \\u00fcberwiegen, Art. 6 Abs. 1 lit. f DSGVO. <\\\/p>\\n\n\n<h3>Cookies<\\\/h3>\\n\n\n<p>Unsere Internetseite verwendet so genannte \\u201eCookies\\u201c. Cookies sind kleine Datenpakete und richten auf Ihrem Endger\\u00e4t keinen Schaden an. Sie werden entweder vor\\u00fcbergehend f\\u00fcr die Dauer einer Sitzung (Session-Cookies) oder dauerhaft (permanente Cookies) auf Ihrem Endger\\u00e4t gespeichert. Session-Cookies werden nach Ende Ihres Besuchs automatisch gel\\u00f6scht. Permanente Cookies bleiben auf Ihrem Endger\\u00e4t gespeichert, bis Sie diese selbst l\\u00f6schen oder eine automatische L\\u00f6schung durch Ihren Webbrowser erfolgt.<\\\/p>\\n\n\n<p>Zus\\u00e4tzlich k\\u00f6nnen auch Performance\\\/Statistik Cookies eingesetzt werden. Diese Cookies sammeln Informationen dar\\u00fcber, wie Sie unsere Website verwenden (z.B. verwendeter Internet-Browser, Anzahl der Besuche, aufgerufene Seiten oder die Verweilzeit auf der Website). Diese Cookies speichern keine Informationen, die eine pers\\u00f6nliche Identifikation des Besuchers erlauben. Die mit Hilfe dieser Cookies gesammelten Informationen sind aggregiert und somit anonym.<\\\/p>\\n\n\n<p>Cookies k\\u00f6nnen von uns (First-Party-Cookies) oder von Drittunternehmen stammen (sog. Third-Party- Cookies). Third-Party-Cookies erm\\u00f6glichen die Einbindung bestimmter Dienstleistungen von Drittunternehmen innerhalb von Webseiten (z. B. Cookies zur Abwicklung von Zahlungsdienstleistungen).<\\\/p>\\n\n\n<p>Cookies haben verschiedene Funktionen. Zahlreiche Cookies sind technisch notwendig, da bestimmte Webseitenfunktionen ohne diese nicht funktionieren w\\u00fcrden (z. B. die Warenkorbfunktion oder die Anzeige von Videos). Andere Cookies k\\u00f6nnen zur Auswertung des Nutzerverhaltens oder zu Werbezwecken verwendet werden. Cookies, die zur Durchf\\u00fchrung des elektronischen Kommunikationsvorgangs, zur Bereitstellung bestimmter, von Ihnen erw\\u00fcnschter Funktionen (z. B. f\\u00fcr die Warenkorbfunktion) oder zur Optimierung der Website (z. B. Cookies zur Messung des Webpublikums) erforderlich sind (notwendige Cookies), werden auf Grundlage von Art. 6 Abs. 1 lit. f DSGVO gespeichert, sofern keine andere Rechtsgrundlage angegeben wird.<\\\/p>\\n\n\n<p>Sofern eine Einwilligung zur Speicherung von Cookies und vergleichbaren Wiedererkennungstechnologien abgefragt wurde, erfolgt die Verarbeitung ausschlie\\u00dflich auf Grundlage dieser Einwilligung (Art. 6 Abs. 1 lit. a DSGVO und \\u00a7 25 Abs. 1 TDDDG); die Einwilligung ist jederzeit widerrufbar. Sie k\\u00f6nnen Ihren Browser so einstellen, dass Sie \\u00fcber das Setzen von Cookies informiert werden und Cookies nur im Einzelfall erlauben, die Annahme von Cookies f\\u00fcr bestimmte F\\u00e4lle oder generell ausschlie\\u00dfen sowie das automatische L\\u00f6schen der Cookies beim Schlie\\u00dfen des Browsers aktivieren. Bei der Deaktivierung von Cookies kann die Funktionalit\\u00e4t dieser Website eingeschr\\u00e4nkt sein.<\\\/p>\\n\n\n<h3>Einsatz von WebCare von Borlabs Cookie<\\\/h3>\\n\n\n<p>Unsere Website nutzt die Consent-Technologie von Borlabs Cookie, um Ihre Einwilligung zur Speicherung bestimmter Cookies in Ihrem Browser oder zum Einsatz bestimmter Technologien einzuholen und diese datenschutzkonform zu dokumentieren. Anbieter dieser Technologie ist die Borlabs GmbH, R\\u00fcbenkamp 32, 22305 Hamburg (im Folgenden Borlabs).<\\\/p>\\n\n\n<p>Wenn Sie unsere Website betreten, wird ein Borlabs-Cookie in Ihrem Browser gespeichert, in dem die von Ihnen erteilten Einwilligungen oder der Widerruf dieser Einwilligungen gespeichert werden. Diese Daten werden nicht an den Anbieter von Borlabs Cookie weitergegeben.<\\\/p>\\n\n\n<p>Die erfassten Daten werden gespeichert, bis Sie uns zur L\\u00f6schung auffordern bzw. das Borlabs-Cookie selbst l\\u00f6schen oder der Zweck f\\u00fcr die Datenspeicherung entf\\u00e4llt. Zwingende gesetzliche Aufbewahrungsfristen bleiben unber\\u00fchrt. Details zur Datenverarbeitung von Borlabs Cookie finden Sie unter <a href=\\\"https:\\\/\\\/de.borlabs.io\\\/kb\\\/welche-daten-speichert-borlabs-cookie\\\/\\\">https:\\\/\\\/de.borlabs.io\\\/kb\\\/welche-daten-speichert-borlabs-cookie\\\/<\\\/a>.<\\\/p>\\n\n\n<p>Der Einsatz der Borlabs-Cookie-Consent-Technologie erfolgt, um die gesetzlich vorgeschriebenen Einwilligungen f\\u00fcr den Einsatz von Cookies einzuholen. Rechtsgrundlage hierf\\u00fcr ist Art. 6 Abs. 1 lit. C DSGVO.<\\\/p>\\n\n\n<h3>Server-Log-Dateien<\\\/h3>\\n\n\n<p>Der Provider der Seiten erhebt und speichert automatisch Informationen in so genannten Server-Log- Dateien, die Ihr Browser automatisch an uns \\u00fcbermittelt. Dies sind:<\\\/p>\\n\n\n<p>Browsertyp und Browserversion<\\\/p>\\n\n\n<p>verwendetes Betriebssystem<\\\/p>\\n\n\n<p>Referrer URL<\\\/p>\\n\n\n<p>Hostname des zugreifenden Rechners<\\\/p>\\n\n\n<p>Uhrzeit der Serveranfrage<\\\/p>\\n\n\n<p>IP-Adresse<\\\/p>\\n\n\n<p>Eine Zusammenf\\u00fchrung dieser Daten mit anderen Datenquellen wird nicht vorgenommen.<\\\/p>\\n\n\n<p>Die Erfassung dieser Daten erfolgt auf Grundlage von Art. 6 Abs. 1 lit. f DSGVO. Der Websitebetreiber hat ein berechtigtes Interesse an der technisch fehlerfreien Darstellung und der Optimierung seiner Website, hierzu m\\u00fcssen die Server-Log-Files erfasst werden.<\\\/p>\\n\n\n<h3>Calendly<\\\/h3>\\n\n\n<p>Auf unserer Website haben Sie die M\\u00f6glichkeit, Termine mit uns zu vereinbaren. F\\u00fcr die Terminbuchung nutzen wir das Tool \\u201eCalendly\\u201c. Anbieter ist die Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (nachfolgend \\u201eCalendly\\u201c).<\\\/p>\\n\n\n<p>Zum Zweck der Terminbuchung geben Sie die abgefragten Daten und den Wunschtermin in die daf\\u00fcr vorgesehene Maske ein. Die eingegebenen Daten werden f\\u00fcr die Planung, Durchf\\u00fchrung und ggf. f\\u00fcr die Nachbereitung des Termins verwendet. Die Termindaten werden f\\u00fcr uns auf den Servern von Calendly gespeichert, dessen Datenschutzerkl\\u00e4rung Sie hier einsehen k\\u00f6nnen:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/calendly.com\\\/privacy\\\">https:\\\/\\\/calendly.com\\\/privacy<\\\/a><\\\/p>\\n\n\n<p>Die von Ihnen eingegebenen Daten verbleiben bei uns, bis Sie uns zur L\\u00f6schung auffordern, Ihre Einwilligung zur Speicherung widerrufen oder der Zweck f\\u00fcr die Datenspeicherung entf\\u00e4llt. Zwingende gesetzliche Bestimmungen \\u2013 insbesondere Aufbewahrungsfristen \\u2013 bleiben unber\\u00fchrt.<\\\/p>\\n\n\n<p>Rechtsgrundlage f\\u00fcr die Datenverarbeitung ist Art. 6 Abs. 1 lit. f DSGVO. Der Websitebetreiber hat ein berechtigtes Interesse an einer m\\u00f6glichst unkomplizierten Terminvereinbarung mit Interessenten und Kunden. Sofern eine entsprechende Einwilligung abgefragt wurde, erfolgt die Verarbeitung ausschlie\\u00dflich auf Grundlage von Art. 6 Abs. 1 lit. a DSGVO und \\u00a7 25 Abs. 1 TDDDG, soweit die Einwilligung die Speicherung von Cookies oder den Zugriff auf Informationen im Endger\\u00e4t des Nutzers (z. B. Device-Fingerprinting) im Sinne des TDDDG umfasst. Die Einwilligung ist jederzeit widerrufbar.<\\\/p>\\n\n\n<h3>Analyse-Tools und Werbung<\\\/h3>\\n\n\n<p>Beim Besuch dieser Website kann Ihr Surf-Verhalten statistisch ausgewertet werden. Das geschieht vor allem mit sogenannten Analyseprogrammen.<\\\/p>\\n\n\n<h3>Google Tag Manager<\\\/h3>\\n\n\n<p>Wir setzen den Google Tag Manager ein. Anbieter ist die Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.<\\\/p>\\n\n\n<p>Der Google Tag Manager ist ein Tool, mit dessen Hilfe wir Tracking- oder Statistik-Tools und andere Technologien auf unserer Website einbinden k\\u00f6nnen.<\\\/p>\\n\n\n<p>Der Google Tag Manager selbst erstellt keine Nutzerprofile, speichert keine Cookies und nimmt keine eigenst\\u00e4ndigen Analysen vor. Er dient lediglich der Verwaltung und Ausspielung der \\u00fcber ihn eingebundenen Tools. Der Google Tag Manager erfasst jedoch Ihre IP-Adresse, die auch an das Mutterunternehmen von Google in die Vereinigten Staaten \\u00fcbertragen werden kann. Der Einsatz des Google Tag Managers erfolgt auf Grundlage von Art. 6 Abs. 1 lit. f DSGVO.<\\\/p>\\n\n\n<p>Der Websitebetreiber hat ein berechtigtes Interesse an einer schnellen und unkomplizierten Einbindung und Verwaltung verschiedener Tools auf seiner Website. Sofern eine entsprechende Einwilligung abgefragt wurde, erfolgt die Verarbeitung ausschlie\\u00dflich auf Grundlage von Art. 6 Abs. 1 lit. a DSGVO und \\u00a7 25 Abs. 1 TDDDG, soweit die Einwilligung die Speicherung von Cookies oder den Zugriff auf Informationen im Endger\\u00e4t des Nutzers (z. B. Device-Fingerprinting) im Sinne des TDDDG umfasst.<\\\/p>\\n\n\n<p>Die Einwilligung ist jederzeit widerrufbar.<\\\/p>\\n\n\n<h3>Google Analytics<\\\/h3>\\n\n\n<p>Diese Website nutzt Funktionen des Webanalysedienstes Google Analytics. Anbieter ist die Google Ireland Limited (\\u201eGoogle\\u201c), Gordon House, Barrow Street, Dublin 4, Irland.<\\\/p>\\n\n\n<p>Google Analytics erm\\u00f6glicht es dem Websitebetreiber, das Verhalten der Websitebesucher zu analysieren.<\\\/p>\\n\n\n<p>Hierbei erh\\u00e4lt der Websitebetreiber verschiedene Nutzungsdaten, wie z. B. Seitenaufrufe, Verweildauer,<\\\/p>\\n\n\n<p>verwendete Betriebssysteme und Herkunft des Nutzers.<\\\/p>\\n\n\n<p>Diese Daten werden in einer User-ID zusammengefasst und dem jeweiligen Endger\\u00e4t des Websitebesuchers zugeordnet.<\\\/p>\\n\n\n<p>Des Weiteren k\\u00f6nnen wir mit Google Analytics u. a. Ihre Maus- und Scrollbewegungen und Klicks aufzeichnen. Ferner verwendet Google Analytics verschiedene Modellierungsans\\u00e4tze, um die erfassten Datens\\u00e4tze zu erg\\u00e4nzen und setzt Machine-Learning-Technologien bei der Datenanalyse ein.<\\\/p>\\n\n\n<p>Google Analytics verwendet Technologien, die die Wiedererkennung des Nutzers zum Zwecke der Analyse des Nutzerverhaltens erm\\u00f6glichen (z. B. Cookies oder Device-Fingerprinting). Die von Google erfassten Informationen \\u00fcber die Benutzung dieser Website werden in der Regel an einen Server von Google in den USA \\u00fcbertragen und dort gespeichert.<\\\/p>\\n\n\n<p>Weitere Informationen hierzu erhalten Sie vom Anbieter unter folgendem Link:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/privacy.google.com\\\/businesses\\\/controllerterms\\\/mccs\\\/\\\">https:\\\/\\\/privacy.google.com\\\/businesses\\\/controllerterms\\\/mccs\\\/<\\\/a><\\\/p>\\n\n\n<p><strong> <\\\/strong><\\\/p>\\n\n\n<h3>IP Anonymisierung<\\\/h3>\\n\n\n<p>Die Google Analytics IP-Anonymisierung ist aktiviert. Dadurch wird Ihre IP-Adresse von Google innerhalb von Mitgliedstaaten der Europ\\u00e4ischen Union oder in anderen Vertragsstaaten des Abkommens \\u00fcber den Europ\\u00e4ischen Wirtschaftsraum vor der \\u00dcbermittlung in die USA gek\\u00fcrzt.<\\\/p>\\n\n\n<p>Nur in Ausnahmef\\u00e4llen wird die volle IP-Adresse an einen Server von Google in den USA \\u00fcbertragen und dort gek\\u00fcrzt. Im Auftrag des Betreibers dieser Website wird Google diese Informationen benutzen, um Ihre Nutzung der Website auszuwerten, um Reports \\u00fcber die Websiteaktivit\\u00e4ten zusammenzustellen und um weitere mit der Websitenutzung und der Internetnutzung verbundene Dienstleistungen gegen\\u00fcber dem Websitebetreiber zu erbringen.<\\\/p>\\n\n\n<p>Die im Rahmen von Google Analytics von Ihrem Browser \\u00fcbermittelte IP-Adresse wird nicht mit anderen Daten von Google zusammengef\\u00fchrt.<\\\/p>\\n\n\n<h3>Browser Plugin<\\\/h3>\\n\n\n<p>Sie k\\u00f6nnen die Erfassung und Verarbeitung Ihrer Daten durch Google verhindern, indem Sie das unter dem folgenden Link verf\\u00fcgbare Browser-Plugin herunterladen und installieren:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/tools.google.com\\\/dlpage\\\/gaoptout?hl=de\\\">https:\\\/\\\/tools.google.com\\\/dlpage\\\/gaoptout?hl=de<\\\/a><\\\/p>\\n\n\n<p>Mehr Informationen zum Umgang mit Nutzerdaten bei Google Analytics finden Sie in der Datenschutzerkl\\u00e4rung von Google:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/support.google.com\\\/analytics\\\/answer\\\/6004245?hl=de\\\">https:\\\/\\\/support.google.com\\\/analytics\\\/answer\\\/6004245?hl=de<\\\/a><\\\/p>\\n\n\n<h3>Microsoft Advertising<\\\/h3>\\n\n\n<p>Der Websitebetreiber verwendet Microsoft Advertising. Microsoft Advertising ist ein Online-Werbeprogramm der Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.<\\\/p>\\n\n\n<p>Microsoft Advertising erm\\u00f6glicht es uns Werbeanzeigen in der Bing-Suchmaschine oder auf Drittwebseiten auszuspielen, wenn der Nutzer bestimmte Suchbegriffe bei Bing eingibt (Keyword-Targeting).<\\\/p>\\n\n\n<p>Ferner k\\u00f6nnen zielgerichtete Werbeanzeigen anhand der bei Microsoft vorhandenen Nutzerdaten (z. B. Standortdaten und Interessen) ausgespielt werden (Zielgruppen-Targeting). Wir als Websitebetreiber k\\u00f6nnen diese Daten quantitativ auswerten, indem wir beispielsweise analysieren, welche Suchbegriffe zur Ausspielung unserer Werbeanzeigen gef\\u00fchrt haben und wie viele Anzeigen zu entsprechenden Klicks gef\\u00fchrt haben.<\\\/p>\\n\n\n<p>Wir nutzen auf dieser Seite die universelle Ereignisnachverfolgung (UET) von Microsoft Advertising. Hierbei werden pseudonymisierte Daten erfasst, um nachzuverfolgen, welche Aktionen Sie auf unseren Webseiten durchf\\u00fchren, nachdem Sie auf eine Werbeanzeige bei Microsoft Advertising geklickt haben.<\\\/p>\\n\n\n<p>Hierbei erfasst UET Ihre IP-Adresse (anonymisiert), Ger\\u00e4tekennungen, Informationen \\u00fcber Ger\\u00e4te- und Browsereinstellungen, Microsoft Click ID (wird in Cookie gespeichert), Verweildauer auf der Website, welche Bereiche der Website abgerufen wurden, \\u00fcber welche Anzeige Sie auf die Website gelangt sind und geklickte geklicktes Keyword.<\\\/p>\\n\n\n<p>Die Nutzung dieses Dienstes erfolgt auf Grundlage Ihrer Einwilligung nach Art. 6 Abs. 1 lit. a DSGVO und \\u00a725 Abs. 1 TDDDG. Die Einwilligung ist jederzeit widerrufbar.<\\\/p>\\n\n\n<p>Weitere Informationen hierzu erhalten Sie vom Anbieter unter folgendem Link:<br \\\/><a href=\\\"https:\\\/\\\/about.ads.microsoft.com\\\/en-us\\\/policies\\\/legal-privacy-and-security\\\">https:\\\/\\\/about.ads.microsoft.com\\\/en-us\\\/policies\\\/legal-privacy-and-security<\\\/a><\\\/p>\\n\n\n<p><strong>Hotjar<\\\/strong><\\\/p>\\n\n\n<p>Diese Website nutzt Hotjar. Anbieter ist die Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (Website: https:\\\/\\\/www.hotjar.com).<\\\/p>\\n\n\n<p>Hotjar ist ein Werkzeug zur Analyse Ihres Nutzerverhaltens auf dieser Website. Mit Hotjar k\\u00f6nnen wir u. a. Ihre Maus- und Scrollbewegungen und Klicks aufzeichnen. Hotjar kann dabei auch feststellen, wie lange Sie mit dem Mauszeiger auf einer bestimmten Stelle verblieben sind. Aus diesen Informationen erstellt Hotjar<\\\/p>\\n\n\n<p>sogenannte Heatmaps, mit denen sich feststellen l\\u00e4sst, welche Websitebereiche vom Websitebesucher bevorzugt angeschaut werden.<\\\/p>\\n\n\n<p>Des Weiteren k\\u00f6nnen wir feststellen, wie lange Sie auf einer Seite verblieben sind und wann Sie sie verlassen haben. Wir k\\u00f6nnen auch feststellen, an welcher Stelle Sie Ihre Eingaben in ein Kontaktformular abgebrochen haben (sog. Conversion-Funnels).<\\\/p>\\n\n\n<p>Dar\\u00fcber hinaus k\\u00f6nnen mit Hotjar direkte Feedbacks von Websitebesuchern eingeholt werden. Diese Funktion dient der Verbesserung der Webangebote des Websitebetreibers.<\\\/p>\\n\n\n<p>Hotjar verwendet Technologien, die die Wiedererkennung des Nutzers zum Zwecke der Analyse des Nutzerverhaltens erm\\u00f6glichen (z. B. Cookies oder Einsatz von Device-Fingerprinting).<\\\/p>\\n\n\n<p>Soweit eine Einwilligung (Consent) eingeholt wurde, erfolgt der Einsatz deso. g. Dienstes ausschlie\\u00dflich auf Grundlage von Art. 6 Abs. 1 lit. a DSGVO und \\u00a7 25 TDDDG. Die Einwilligung ist jederzeit widerrufbar. Soweit keine Einwilligung eingeholt wurde, erfolgt die Verwendung dieses Dienstes auf Grundlage von Art. 6 Abs. 1 lit. f DSGVO; der Websitebetreiber hat ein berechtigtes Interesse an der Analyse des Nutzerverhaltens, um sowohl sein Webangebot als auch seine Werbung zu optimieren.<\\\/p>\\n\n\n<p><strong>Deaktivieren von Hotjar<\\\/strong><\\\/p>\\n\n\n<p>Wenn Sie die Datenerfassung durch Hotjar deaktivieren m\\u00f6chten, klicken Sie auf folgenden Link und folgen Sie den dortigen Anweisungen:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/www.hotjar.com\\\/policies\\\/do-not-track\\\/\\\">https:\\\/\\\/www.hotjar.com\\\/policies\\\/do-not-track\\\/<\\\/a><\\\/p>\\n\n\n<p>Bitte beachten Sie, dass die Deaktivierung von Hotjar f\\u00fcr jeden Browser bzw. f\\u00fcr jedes Endger\\u00e4t separat erfolgen muss.<\\\/p>\\n\n\n<p>N\\u00e4here Informationen \\u00fcber Hotjar und zu den erfassten Daten entnehmen Sie der Datenschutzerkl\\u00e4rung von Hotjar unter dem folgenden Link:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/www.hotjar.com\\\/policies\\\/do-not-track\\\/\\\">https:\\\/\\\/www.hotjar.com\\\/privacy<\\\/a><\\\/p>\\n\n\n<h3>Google Ads<\\\/h3>\\n\n\n<p>Der Websitebetreiber verwendet Google Ads. Google Ads ist ein Online-Werbeprogramm der Google Ireland Limited (\\u201eGoogle\\u201c), Gordon House, Barrow Street, Dublin 4, Irland.<\\\/p>\\n\n\n<p>Google Ads erm\\u00f6glicht es uns Werbeanzeigen in der Google-Suchmaschine oder auf Drittwebseiten auszuspielen, wenn der Nutzer bestimmte Suchbegriffe bei Google eingibt (Keyword-Targeting). Ferner k\\u00f6nnen zielgerichtete Werbeanzeigen anhand der bei Google vorhandenen Nutzerdaten (z. B. Standortdaten und Interessen) ausgespielt werden (Zielgruppen-Targeting). Wir als Websitebetreiber<\\\/p>\\n\n\n<p>k\\u00f6nnen diese Daten quantitativ auswerten, indem wir beispielsweise analysieren, welche Suchbegriffe zur Ausspielung unserer Werbeanzeigen gef\\u00fchrt haben und wie viele Anzeigen zu entsprechenden Klicks gef\\u00fchrt haben.<\\\/p>\\n\n\n<p>Die Nutzung dieses Dienstes erfolgt auf Grundlage Ihrer Einwilligung nach Art. 6 Abs. 1 lit. a DSGVO und \\u00a7 25 Abs. 1 TDDDG. Die Einwilligung ist jederzeit widerrufbar.<\\\/p>\\n\n\n<p>Weitere Informationen zum Datenschutz finden Sie hier:<\\\/p>\\n\n\n<p>Details finden Sie hier:<br \\\/><a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\/frameworks\\\">https:\\\/\\\/policies.google.com\\\/privacy\\\/frameworks<\\\/a> und<br \\\/><a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\/frameworks\\\">https:\\\/\\\/privacy.google.com\\\/businesses\\\/controllerterms\\\/mccs\\\/<\\\/a>.<\\\/p>\\n\n\n<h3>Google Ads Remarketing<\\\/h3>\\n\n\n<p>Diese Website nutzt die Funktionen von Google Ads Remarketing.<\\\/p>\\n\n\n<p>Anbieter ist die Google Ireland Limited (\\u201eGoogle\\u201c), Gordon House, Barrow Street, Dublin 4, Irland.<\\\/p>\\n\n\n<p>Mit Google Ads Remarketing k\\u00f6nnen wir Personen, die mit unserem Online-Angebot interagieren bestimmten Zielgruppen zuordnen, um ihnen anschlie\\u00dfend interessenbezogene Werbung im Google- Werbenetzwerk anzeigen zu lassen (Remarketing bzw. Retargeting).<\\\/p>\\n\n\n<p>Des Weiteren k\\u00f6nnen die mit Google Ads Remarketing erstellten Werbe-Zielgruppen mit den ger\\u00e4te\\u00fcbergreifenden Funktionen von Google verkn\\u00fcpft werden.<\\\/p>\\n\n\n<p>Auf diese Weise k\\u00f6nnen interessenbezogene, personalisierte Werbebotschaften, die in Abh\\u00e4ngigkeit Ihres fr\\u00fcheren Nutzungs- und Surfverhaltens auf einem Endger\\u00e4t (z. B. Handy) an Sie angepasst wurden auch auf einem anderen Ihrer Endger\\u00e4te (z. B. Tablet oder PC) angezeigt werden. Wenn Sie \\u00fcber einen Google-Account verf\\u00fcgen, k\\u00f6nnen Sie der personalisierten Werbung unter folgendem Link widersprechen:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\/frameworks\\\">https:\\\/\\\/www.google.com\\\/settings\\\/ads\\\/onweb\\\/<\\\/a><\\\/p>\\n\n\n<p>Die Nutzung dieses Dienstes erfolgt auf Grundlage Ihrer Einwilligung nach Art. 6 Abs. 1 lit. a DSGVO und \\u00a725 Abs. 1 TDDDG. Die Einwilligung ist jederzeit widerrufbar.<\\\/p>\\n\n\n<p>Weitergehende Informationen und die Datenschutzbestimmungen finden Sie in der Datenschutzerkl\\u00e4rung von Google unter:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\/frameworks\\\">https:\\\/\\\/policies.google.com\\\/technologies\\\/ads?hl=de<\\\/a><\\\/p>\\n\n\n<h3>Zielgruppenbildung mit Kundenabgleich<\\\/h3>\\n\n\n<p>Zur Zielgruppenbildung verwenden wir unter anderem den Kundenabgleich von Google Ads Remarketing. Hierbei \\u00fcbergeben wir bestimmte Kundendaten (z. B. E-Mail-Adressen) aus unseren Kundenlisten an Google. Sind die betreffenden Kunden Google-Nutzer und in ihrem Google-Konto eingeloggt, werden ihnen passende Werbebotschaften innerhalb des Google-Netzwerks (z. B. bei YouTube, Gmail oder in der Suchmaschine) angezeigt.<strong> <\\\/strong><\\\/p>\\n\n\n<h3>Google Conversion-Tracking<\\\/h3>\\n\n\n<p>Diese Website nutzt Google Conversion Tracking. Anbieter ist die Google Ireland Limited (\\u201eGoogle\\u201c), Gordon House, Barrow Street, Dublin 4, Irland.<\\\/p>\\n\n\n<p>Mit Hilfe von Google-Conversion-Tracking k\\u00f6nnen Google und wir erkennen, ob der Nutzer bestimmte Aktionen durchgef\\u00fchrt hat. So k\\u00f6nnen wir beispielsweise auswerten, welche Buttons auf unserer Website wie h\\u00e4ufig geklickt und welche Produkte besonders h\\u00e4ufig angesehen oder gekauft wurden.<\\\/p>\\n\n\n<p>Diese Informationen dienen dazu, Conversion-Statistiken zu erstellen.<\\\/p>\\n\n\n<p>Wir erfahren die Gesamtanzahl der Nutzer, die auf unsere Anzeigen geklickt haben und welche Aktionen sie durchgef\\u00fchrt haben. Wir erhalten keine Informationen, mit denen wir den Nutzer pers\\u00f6nlich identifizieren k\\u00f6nnen. Google selbst nutzt zur Identifikation Cookies oder vergleichbare Wiedererkennungstechnologien.<\\\/p>\\n\n\n<p>Die Nutzung dieses Dienstes erfolgt auf Grundlage Ihrer Einwilligung nach Art. 6 Abs. 1 lit. a DSGVO und \\u00a725 Abs. 1 TDDDG. Die Einwilligung ist jederzeit widerrufbar.<\\\/p>\\n\n\n<p>Mehr Informationen zu Google Conversion-Tracking finden Sie in den Datenschutzbestimmungen von Google: <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\/frameworks\\\">https:\\\/\\\/policies.google.com\\\/privacy?hl=de<\\\/a><\\\/p>\\n\n\n<h3>Audio- und Videokonferenzen<\\\/h3>\\n\n\n<p>F\\u00fcr die Kommunikation mit unseren Kunden setzen wir unter anderen Online-Konferenz-Tools ein. Die im Einzelnen von uns genutzten Tools sind unten aufgelistet. Wenn Sie mit uns per Video- oder Audiokonferenz via Internet kommunizieren, werden Ihre personenbezogenen Daten von uns und dem Anbieter des jeweiligen Konferenz-Tools erfasst und verarbeitet.<\\\/p>\\n\n\n<p>Die Konferenz-Tools erfassen dabei alle Daten, die Sie zur Nutzung der Tools bereitstellen\\\/einsetzen (E-Mail-Adresse und\\\/oder Ihre Telefonnummer). Ferner verarbeiten die Konferenz-Tools die Dauer der Konferenz, Beginn und Ende (Zeit) der Teilnahme an der Konferenz, Anzahl der Teilnehmer und sonstige \\u201eKontextinformationen\\u201c im Zusammenhang mit dem Kommunikationsvorgang (Metadaten).<\\\/p>\\n\n\n<p>Des Weiteren verarbeitet der Anbieter des Tools alle technischen Daten, die zur Abwicklung der Online- Kommunikation erforderlich sind. Dies umfasst insbesondere IP-Adressen, MAC-Adressen, Ger\\u00e4te-IDs, Ger\\u00e4tetyp, Betriebssystemtyp und -version, Client-Version, Kameratyp, Mikrofon oder Lautsprecher sowie die Art der Verbindung.<\\\/p>\\n\n\n<p>Sofern innerhalb des Tools Inhalte ausgetauscht, hochgeladen oder in sonstiger Weise bereitgestellt werden, werden diese ebenfalls auf den Servern der Tool-Anbieter gespeichert. Zu solchen Inhalten z\\u00e4hlen insbesondere Cloud-Aufzeichnungen, Chat-\\\/ Sofortnachrichten, Voicemails hochgeladene Fotos und Videos, Dateien, Whiteboards und andere Informationen, die w\\u00e4hrend der Nutzung des Dienstes geteilt werden. Bitte beachten Sie, dass wir nicht vollumf\\u00e4nglich Einfluss auf die Datenverarbeitungsvorg\\u00e4nge der verwendeten Tools haben. Unsere M\\u00f6glichkeiten richten sich ma\\u00dfgeblich nach der Unternehmenspolitik des jeweiligen Anbieters. Weitere Hinweise zur Datenverarbeitung durch die Konferenztools entnehmen Sie den Datenschutzerkl\\u00e4rungen der jeweils eingesetzten Tools, die wir unter diesem Text aufgef\\u00fchrt haben.<\\\/p>\\n\n\n<p><strong>Zweck und Rechtsgrundlagen<\\\/strong><\\\/p>\\n\n\n<p>Die Konferenz-Tools werden genutzt, um mit angehenden oder bestehenden Vertragspartnern zu kommunizieren oder bestimmte Leistungen gegen\\u00fcber unseren Kunden anzubieten (Art. 6 Abs. 1 lit. B DSGVO). Des Weiteren dient der Einsatz der Tools der allgemeinen Vereinfachung und Beschleunigung der Kommunikation mit uns bzw. unserem Unternehmen (berechtigtes Interesse im Sinne von Art. 6 Abs. 1 lit. f DSGVO). Soweit eine Einwilligung abgefragt wurde, erfolgt der Einsatz der betreffenden Tools auf Grundlage dieser Einwilligung; die Einwilligung ist jederzeit mit Wirkung f\\u00fcr die Zukunft widerrufbar.<\\\/p>\\n\n\n<p><strong>Speicherdauer<\\\/strong><\\\/p>\\n\n\n<p>Die unmittelbar von uns \\u00fcber die Video- und Konferenz-Tools erfassten Daten werden von unseren Systemen gel\\u00f6scht, sobald Sie uns zur L\\u00f6schung auffordern, Ihre Einwilligung zur Speicherung widerrufen<\\\/p>\\n\n\n<p>oder der Zweck f\\u00fcr die Datenspeicherung entf\\u00e4llt. Gespeicherte Cookies verbleiben auf Ihrem Endger\\u00e4t, bis Sie sie l\\u00f6schen. Zwingende gesetzliche Aufbewahrungsfristen bleiben unber\\u00fchrt.<\\\/p>\\n\n\n<p>Auf die Speicherdauer Ihrer Daten, die von den Betreibern der Konferenz-Tools zu eigenen Zwecken gespeichert werden, haben wir keinen Einfluss. F\\u00fcr Einzelheiten dazu informieren Sie sich bitte direkt bei den Betreibern der Konferenz-Tools.<\\\/p>\\n\n\n<h3>Eingesetzte Konferenz-Tools<\\\/h3>\\n\n\n<p>Wir setzen folgende Konferenz-Tools ein:<strong> <\\\/strong><\\\/p>\\n\n\n<h3>Microsoft Teams<\\\/h3>\\n\n\n<p>Wir nutzen Microsoft Teams. Anbieter ist die Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Irland. Details zur Datenverarbeitung entnehmen Sie der Datenschutzerkl\\u00e4rung von Microsoft Teams: <a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\/frameworks\\\">https:\\\/\\\/privacy.microsoft.com\\\/de-de\\\/privacystatement<\\\/a><\\\/p>\\n\n\n<p>Das Unternehmen verf\\u00fcgt \\u00fcber eine Zertifizierung nach dem \\u201eEU-US Data Privacy Framework\\u201c (DPF). Der DPF ist ein \\u00dcbereinkommen zwischen der Europ\\u00e4ischen Union und den USA, der die Einhaltung europ\\u00e4ischer Datenschutzstandards bei Datenverarbeitungen in den USA gew\\u00e4hrleisten soll. Jedes nach<\\\/p>\\n\n\n<p>dem DPF zertifizierte Unternehmen verpflichtet sich, diese Datenschutzstandards einzuhalten.<\\\/p>\\n\n\n<p>Weitere Informationen hierzu erhalten Sie vom Anbieter unter folgendem Link:<\\\/p>\\n\n\n<p><a href=\\\"https:\\\/\\\/policies.google.com\\\/privacy\\\/frameworks\\\">https:\\\/\\\/www.dataprivacyframework.gov\\\/s\\\/participant-search\\\/participantdetail?contact=true&amp;id=a2zt0000000KzNaAAK&amp;status=Active<\\\/a><\\\/p>\\n\n\n<h3>Einbindung von Plug-ins Sozialer Netzwerke<\\\/h3>\\n\n\n<p>Unsere Web-Site verwendet jeweils Buttons f\\u00fcr die sozialen Netzwerke<\\\/p>\\n\n\n<p>YouTube, LLC, 901 Cherry Ave., San Bruno CA 94066, USA<br \\\/>LinkedIn, LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA<\\\/p>\\n\n\n<p>Die Buttons sind mit dem Logo des jeweiligen sozialen Netzwerks gekennzeichnet. Es handelt sich aber nicht um die \\u00fcblichen Social Plugins, sondern um Buttons mit hinterlegten Links. Die Buttons mu\\u0308ssen von Ihnen per Klick gesondert aktiviert (geklickt) werden. Solange diese Buttons nicht angeklickt werden, werden keine Daten an die sozialen Netzwerke \\u00fcbertragen. Erst wenn Sie die Buttons anklicken und damit Ihre Zustimmung zur Kommunikation mit den Servern des sozialen Netzwerks erkl\\u00e4ren, werden die Buttons aktiv und die Verbindung wird hergestellt.<\\\/p>\\n\n\n<p>Nach Anklicken entspricht der Button einem sogenannten Share-Plugin. Dem sozialen Netzwerk werden Informationen \\u00fcber die besuchte Seite zur Verf\\u00fcgung gestellt, die Sie in Ihrem sozialen Netzwerk mit Ihren Kontakten teilen k\\u00f6nnen. Wenn Sie die Information \\u201eTeilen\\u201c wollen, m\\u00fcssen Sie angemeldet sein. Sind Sie nicht angemeldet, landen Sie auf der Anmeldeseite des angeklickten sozialen Netzwerks und Sie befinden sich nicht mehr auf den Seiten von 2Leadership.org. Sind Sie angemeldet, wird die Information \\u00fcbermittelt, dass Sie den jeweiligen Artikel empfehlen m\\u00f6chten.<\\\/p>\\n\n\n<p>Durch die Aktivierung des Buttons erhalten die sozialen Netzwerke dann u.a. auch die Information, dass und wann Sie die entsprechende Seite unseres Internetauftritts aufgerufen haben, au\\u00dferdem z.B. Ihre IP-Adresse, Angaben zum verwendeten Browser und zu den Spracheinstellungen. Wenn Sie den Button anklicken, wird Ihr Klick an das soziale Netzwerk \\u00fcbermittelt und nach dessen Datenverwendungsrichtlinien verwendet.<\\\/p>\\n\n\n<p>Bei Aktivierung des Buttons haben wir keinen Einfluss auf die erhobenen Daten und Datenverarbeitungsvorg\\u00e4nge und sind f\\u00fcr diese Datenverarbeitung nicht verantwortlich und diesbez\\u00fcglich auch nicht Verantwortlicher im Sinne der DSGVO. Uns sind auch nicht der volle Umfang der Datenerhebung, deren rechtliche Grundlage, die Zwecke sowie die Speicherfristen bekannt. Daher sind die hier zur Verf\\u00fcgung gestellten Informationen auch nicht zwangsl\\u00e4ufig vollst\\u00e4ndig.<\\\/p>\\n\n\n<p>Die \\u00dcbermittlung der Daten erfolgt unabh\\u00e4ngig davon, ob Sie tats\\u00e4chlich ein Konto bei dem Anbieter haben oder dort eingeloggt sind. Wenn Sie bei dem Anbieter eingeloggt sind, werden Ihre Daten direkt Ihrem Konto zugeordnet. Gegebenenfalls setzen die Anbieter auch Cookies auf Ihrem Computer ein, um Sie zu tracken.<\\\/p>\\n\n\n<p>Nach unserer Kenntnis speichert der Anbieter diese Daten in Nutzungsprofilen, die er f\\u00fcr Zwecke der Werbung, Marktforschung und\\\/oder bedarfsgerechten Gestaltung seiner Website verwendet. Eine solche Auswertung erfolgt insbesondere (auch f\\u00fcr nicht eingeloggte Nutzer) zur Darstellung von bedarfsgerechter Werbung und um andere Nutzer des sozialen Netzwerks \\u00fcber Ihre Aktivit\\u00e4ten auf unserer Web-Site zu informieren. Ihnen steht ein Widerspruchsrecht gegen die Bildung dieser Nutzerprofile zu. Um dieses Widerspruchsrecht auszu\\u00fcben, wenden Sie sich bitte an den jeweiligen Anbieter.<\\\/p>\\n\n\n<p>Zweck und Umfang der Datenerhebung und die weitere Verarbeitung und Nutzung der Daten durch das jeweilige soziale Netzwerk sowie Ihre diesbez\\u00fcglichen Rechte und Einstellungsm\\u00f6glichkeiten zum Schutz Ihrer Privatsph\\u00e4re entnehmen Sie bitte den Informationen<\\\/p>\\n\n\n<p>bei youtube: <a href=\\\"http:\\\/\\\/www.youtube.com\\\/t\\\/privacy_at_youtube\\\">http:\\\/\\\/www.youtube.com\\\/t\\\/privacy_at_youtube<\\\/a><br \\\/><br \\\/>bei LinkedIN: <a href=\\\"http:\\\/\\\/www.linkedin.com\\\/static?key=privacy_policy&amp;trk=hb_ft_priv*\\\">http:\\\/\\\/www.linkedin.com\\\/static?key=privacy_policy&amp;trk=hb_ft_priv<\\\/a><\\\/p>\\n\n\n<p>Wenn Sie nicht m\\u00f6chten, dass das soziale Netzwerk Daten \\u00fcber Sie erh\\u00e4lt, d\\u00fcrfen Sie den Button nicht anklicken.<\\\/p>\\n\n\n<h3>Spezifische Information zu unseren Onlinepr\\u00e4senzen in sozialen Medien<\\\/h3>\\n\n\n<p>2Leadership unterh\\u00e4lt mehrere Onlinepr\\u00e4senzen innerhalb sozialer Netzwerke und Plattformen, wie z. B. Facebook, youtube und LinkedIn, um die M\\u00f6glichkeit zu haben, dort mit den aktiven Nutzern zu kommunizieren und sie \\u00fcber unser Leistungsportfolio zu informieren. 2Leadership greift hierf\\u00fcr auf die von den Betreibern angebotenen technischen Plattformen und Dienste zur\\u00fcck. In sozialen Netzwerken und auf anderen externen Plattformen gelten die eigenen Datenschutzbestimmungen der jeweiligen Betreiber, auch wenn wir dort Informationen verbreiten und Pr\\u00e4senzen unterhalten.<\\\/p>\\n\n\n<p>Wir weisen Sie darauf hin, dass Sie die hier angebotenen Dienste der sozialen Netzwerke und Plattformen sowie deren Funktionen in eigener Verantwortung nutzen. Dies gilt insbesondere f\\u00fcr die Nutzung der interaktiven Funktionen (z.B. Kommentieren, Teilen, Bewerten etc.). Die in diesem Zusammenhang \\u00fcber Sie erhobenen Daten werden von den Betreibern der Plattformen verarbeitet und dabei gegebenenfalls in L\\u00e4nder au\\u00dferhalb der Europ\\u00e4ischen Union \\u00fcbertragen. Welche Informationen die Betreiber erhalten und wie diese verwendet werden, beschreiben die jeweiligen Datenschutzrichtlinien in allgemeiner Form. Auf den einzelnen Plattformen finden Sie auch Informationen \\u00fcber Kontaktm\\u00f6glichkeiten zu den Betreibern sowie zu den Einstellm\\u00f6glichkeiten f\\u00fcr Werbeanzeigen.<\\\/p>\\n\n\n<p>bei Facebook: <a href=\\\"http:\\\/\\\/www.facebook.com\\\/about\\\/privacy\\\">www.facebook.com\\\/about\\\/privacy<\\\/a><\\\/p>\\n\n\n<p>bei youtube: <a href=\\\"http:\\\/\\\/www.youtube.com\\\/t\\\/privacy_at_youtube\\\">www.youtube.com\\\/t\\\/privacy_at_youtube<\\\/a><\\\/p>\\n\n\n<p>bei LinkedIn: <a href=\\\"http:\\\/\\\/www.linkedin.com\\\/static?key=privacy_policy&amp;amp;trk=hb_ft_priv\\\">www.linkedin.com\\\/static<\\\/a><\\\/p>\\n\n\n<p>In welcher Weise die Betreiber der sozialen Netzwerke die Daten aus dem Besuch der jeweiligen Seiten f\\u00fcr eigene Zwecke verwenden, in welchem Umfang Aktivit\\u00e4ten auf den Seiten einzelnen Nutzern zugeordnet werden, wie lange diese Daten gespeichert werden und ob Daten aus einem Besuch der jeweiligen Seite an Dritte weitergegeben werden, wird von den Betreibern nicht abschlie\\u00dfend und klar benannt und ist uns nicht bekannt.<\\\/p>\\n\n\n<h3>Facebook<\\\/h3>\\n\n\n<p>Facebook Insights<br \\\/>Beim Besuch unserer Facebook-Seite erfasst Facebook (Meta Platforms Inc. Menlo Park, Kalifornien, Vereinigte Staaten) unter anderem Ihre IP-Adresse sowie weitere Informationen, die in Form von Cookies auf Ihrem PC vorhanden sind. Diese Informationen werden verwendet, um uns als Betreiber der Facebook-Seiten statistische Informationen \\u00fcber die Inanspruchnahme der Facebook-Seite zur Verf\\u00fcgung zu stellen. Die rechtliche Grundlage f\\u00fcr die Erhebung der Daten ist unser berechtigtes Interesse (Art. 6 Abs. 1 f DSGVO). Facebook und 2Leadership sind gem. Art. 26 DSGVO gemeinsam verantwortlich f\\u00fcr die Verarbeitung der Insights-Daten. Facebook \\u00fcbernimmt dabei allerdings die prim\\u00e4re Verantwortung und 2Leadership trifft keine Entscheidungen hinsichtlich der Verarbeitung dieser Daten.  Da Facebook st\\u00e4ndig die Verf\\u00fcgbarkeit und die Aufbereitung der Daten weiterentwickelt, verweist 2Leadership f\\u00fcr weitere Details diesbez\\u00fcglich auf die Datenschutzerkl\\u00e4rung von Facebook (<a href=\\\"https:\\\/\\\/www.facebook.com\\\/about\\\/privacy\\\/\\\">https:\\\/\\\/www.facebook.com\\\/about\\\/privacy\\\/<\\\/a>)Da nur Facebook den vollst\\u00e4ndigen Zugriff auf die Benutzerdaten hat, empfehlen wir den Nutzern, sich direkt an Facebook bez\\u00fcglich Auskunftsanfragen oder andere Fragen zu den Betroffenenrechten als Benutzer (z.B. Recht auf L\\u00f6schung) zu wenden. Wenn der Nutzer die hier beschriebenen Datenverarbeitungen k\\u00fcnftig nicht mehr w\\u00fcnscht, dann kann die Verbindung des Nutzer-Profils und unserer Seite durch die Funktion \\u201eDiese Seite gef\\u00e4llt mir nicht mehr\\u201c getrennt werden. <\\\/p>\\n\n\n<p>Widerspruch gegen die Verarbeitung kann \\u00fcber folgenden Link <a href=\\\"https:\\\/\\\/www.facebook.com\\\/settings?tab=ads\\\">https:\\\/\\\/www.facebook.com\\\/settings?tab=ads<\\\/a> eingelegt werden.<br \\\/>N\\u00e4here Informationen hierzu stellt Facebook unter folgendem Link zur Verf\\u00fcgung: <a href=\\\"http:\\\/\\\/de-de.facebook.com\\\/help\\\/pages\\\/insights\\\">http:\\\/\\\/de-de.facebook.com\\\/help\\\/pages\\\/insights<\\\/a>.<\\\/p>\\n\n\n<p><strong>Facebook Pixel<\\\/strong><br \\\/>Dar\\u00fcber hinaus verwendet Facebook die Remarketing-Funktion \\u201eFacebook Pixel\\u201c, ein Service von Meta Platforms Inc. Menlo Park, Kalifornien, Vereinigte Staaten. Diese Funktion dient dazu, Besuchern der Websites im Rahmen des Besuchs des sozialen Netzwerkes Facebook interessenbezogene Werbeanzeigen (\\u201eFacebook-Ads\\u201c) zu pr\\u00e4sentieren. Hierzu wurde auf dieser Website das Remarketing-Tag von Facebook implementiert. \\u00dcber dieses Tag wird beim Besuch der Website eine direkte Verbindung zu den Facebook-Servern hergestellt. Dabei wird an den Facebook-Server \\u00fcbermittelt, dass Sie diese Website besucht haben und Facebook ordnet diese Information Ihrem pers\\u00f6nlichen Facebook-Benutzerkonto zu.<br \\\/><a href=\\\"https:\\\/\\\/www.facebook.com\\\/business\\\/help\\\/742478679120153?helpref=search&amp;sr=3&amp;query=pixel\\\">https:\\\/\\\/www.facebook.com\\\/business\\\/help\\\/742478679120153?helpref=search&amp;sr=3&amp;query=pixel<\\\/a><\\\/p>\\n\n\n<p><strong>Twitter Analytics<\\\/strong><br \\\/>Der Service wird von Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA betrieben. Twitter Analytics speichert und verarbeitet Informationen \\u00fcber Ihr Nutzerverhalten auf unseren Online-Pr\\u00e4senzen in den sozialen Medien. Twitter Analytics verwendet hierf\\u00fcr unter anderem Cookies, die lokal im Zwischenspeicher Ihres Webbrowsers auf Ihrem Endger\\u00e4t gespeichert werden und die eine Analyse der Benutzung der Social Media-Plattformen durch Sie erm\\u00f6glichen.<br \\\/><a href=\\\"https:\\\/\\\/twitter.com\\\/personalization\\\">https:\\\/\\\/twitter.com\\\/personalization<\\\/a><\\\/p>\\n\n\n<p><strong>Adobe Marketing Cloud<\\\/strong><br \\\/>Betreiber dieses Services ist die Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. Die Adobe Marketing Cloud erm\\u00f6glicht Analysen von Besucherstr\\u00f6men auf Websites. Dabei wird das Benutzerverhalten in einer Weise dargestellt, die einen \\u00dcberblick \\u00fcber die Onlineaktivit\\u00e4ten der Benutzer auf den Platzformen der sozialen Medien erm\\u00f6glicht.  Adobe Marketing Cloud verwendet Cookies, die auf Ihrem Computer gespeichert werden und so eine Analyse Ihres Nutzerverhaltens auf der Website erm\\u00f6glichen. Werden diese erhobenen Informationen an einen Server von Adobe \\u00fcbermittelt, ist \\u00fcber die Einstellungen gew\\u00e4hrleistet, dass die IP-Adresse vor der Geolokalisierung anonymisiert und vor Speicherung durch eine generische IP-Adresse ersetzt wird.<br \\\/><a href=\\\"http:\\\/\\\/www.adobe.com\\\/de\\\/privacy\\\/opt-out.html\\\">http:\\\/\\\/www.adobe.com\\\/de\\\/privacy\\\/opt-out.html<\\\/a><\\\/p>\\n\n\n<h3>LinkedIn<\\\/h3>\\n\n\n<p><strong>Facebook Pixel<\\\/strong><br \\\/>LinkedIn verwendet die Remarketing-Funktion \\u201eFacebook Pixel\\u201c, ein Service von von Meta Platforms Inc. Menlo Park, Kalifornien, Vereinigte Staaten. Diese Funktion dient dazu, Besuchern der Website interessenbezogene Werbeanzeigen (\\u201eFacebook-Ads\\u201c) zu pr\\u00e4sentieren. Hierzu wurde auf dieser Website das Remarketing-Tag von Facebook implementiert. \\u00dcber dieses Tag wird beim Besuch der Webseite eine direkte Verbindung zu den Facebook-Servern hergestellt. Dabei wird an den Facebook-Server \\u00fcbermittelt, dass Sie diese Website besucht haben und Facebook ordnet diese Information Ihrem pers\\u00f6nlichen Facebook-Benutzerkonto zu. <a href=\\\"https:\\\/\\\/www.facebook.com\\\/business\\\/help\\\/742478679120153?helpref=search&amp;sr=3&amp;query=pixel\\\">https:\\\/\\\/www.facebook.com\\\/business\\\/help\\\/742478679120153?helpref=search&amp;sr=3&amp;query=pixel<\\\/a><\\\/p>\\n\n\n<p><strong>Nielsen NetRatings<\\\/strong><br \\\/>Nielsen NetRatings ist von der Nielsen GmbH, Lindwurmstra\\u00dfe 10, 80634 M\\u00fcnchen bereitgestellt und ist ein Internet-Tracking-Service zur Messung und Analyse des Verbraucherverhaltens. Sie k\\u00f6nnen der Erhebung bzw. Auswertung Ihrer Daten durch dieses Tool widersprechen, indem Sie das unter dem folgenden Link verf\\u00fcgbare Opt-Out Cookie herunterladen bzw. setzen und speichern:<br \\\/><a href=\\\"http:\\\/\\\/www.nielsen.com\\\/us\\\/en\\\/privacy-statement\\\/digital-measurement.html\\\">http:\\\/\\\/www.nielsen.com\\\/us\\\/en\\\/privacy-statement\\\/digital-measurement.htm<\\\/a><\\\/p>\\n\n\n<p><strong>AppNexus<\\\/strong><br \\\/>AppNexus wird von AppNexus Inc., 28 W 23rd Street, 4th floor, New York, NY - 10010, USA bereitgestellt und ist ein Tool zur Webanalyse und f\\u00fcr interessenorientierte Werbung. Sie k\\u00f6nnen der Erhebung bzw. Auswertung Ihrer Daten durch dieses Tool hier widersprechen.<br \\\/><a href=\\\"https:\\\/\\\/www.appnexus.com\\\/en\\\/company\\\/platform-privacy-policy-de\\\">https:\\\/\\\/www.appnexus.com\\\/en\\\/company\\\/platform-privacy-policy-de<\\\/a>. <\\\/p>\\n\n\n<p><strong>Eloqua Tracking<\\\/strong><br \\\/>Eloqua, ein Service von Oracle Cor., 500 Oracle Parkway, M\\\/S 5op7, Redwood Shores, CA 94065,  platziert auf der jeweiligen Anmeldeseite einen dauerhaften Cookie, sofern nicht bereits ein Eloqua-Cookie auf Ihrem Ger\\u00e4t vorhanden ist. Wenn Sie bereits eine Website genutzt haben, die Eloqua einsetzt, verf\\u00fcgen Sie m\\u00f6glicherweise bereits \\u00fcber einen Eloqua-Cookie. Der Eloqua-Cookie wird unter Umst\\u00e4nden dazu genutzt, Ihre Nutzung von Seiten zu analysieren, um diese zu verbessern. E-Mails, die mithilfe von Eloqua gesendet werden, nutzen Tracking-Technologien der oben beschriebenen Art. Wenn Sie den Einsatz von Eloqua Tracking-Technologien f\\u00fcr Ihr Ger\\u00e4t komplett unterbinden m\\u00f6chten, besteht die M\\u00f6glichkeit dazu auf der Eloqua Opt-Out-Seite.<br \\\/>Weitere Informationen finden Sie in der Eloqua Datenschutzerkl\\u00e4rung. (<a href=\\\"https:\\\/\\\/www.oracle.com\\\/marketingcloud\\\/products\\\/marketing-automation\\\/index.html\\\">https:\\\/\\\/www.oracle.com\\\/marketingcloud\\\/products\\\/marketing-automation\\\/index.html<\\\/a>)<\\\/p>\\n\n\n<h3>Youtube<\\\/h3>\\n\n\n<p><strong>DoubleClick Floodlight<\\\/strong><br \\\/>DoubleClick Floodlight ist ein Service von Google Inc., Moutain View, Kalifornien, USA. DoubleClick Floodlight-Cookies erm\\u00f6glichen es, zu verstehen, ob Sie bestimmte Aktionen auf den Social Media Plattformen abschlie\\u00dfen, nachdem Sie eine Display-\\\/Video-Anzeige auf Google oder anderen Plattformen \\u00fcber DoubleClick gesehen oder sich durch geklickt haben. DoubleClick nutzt diesen Cookie, um den Inhalt zu verstehen, mit dem Sie auf unserer den Websites interagiert haben, um Ihnen sp\\u00e4ter gezielte Werbung schicken zu k\\u00f6nnen.<br \\\/><a href=\\\"https:\\\/\\\/support.google.com\\\/ds\\\/answer\\\/2839090?hl=en\\\">https:\\\/\\\/support.google.com\\\/ds\\\/answer\\\/2839090?hl=en<\\\/a><\\\/p>\\n\n\n<p><strong>Facebook Insights<\\\/strong><br \\\/>\\u00dcber Facebook Insights, einem Service von Meta Platforms Inc. Menlo Park, Kalifornien, Vereinigte Staaten, erfasst Facebook unter anderem Ihre IP-Adresse sowie weitere Informationen, die in Form von Cookies auf Ihrem PC vorhanden sind. Diese Informationen werden verwendet, um statistische Informationen \\u00fcber die Inanspruchnahme der jeweiligen Seite zur Verf\\u00fcgung zu stellen. N\\u00e4here Informationen hierzu stellt Facebook unter folgendem Link zur Verf\\u00fcgung:<br \\\/><a href=\\\"http:\\\/\\\/de-de.facebook.com\\\/help\\\/pages\\\/insights\\\">http:\\\/\\\/de-de.facebook.com\\\/help\\\/pages\\\/insights<\\\/a>.<\\\/p>\\n\n\n<p><strong>MediaMind<\\\/strong><br \\\/>Youtube nutzt die Technologie von MediaMind Technologies Inc., 135 West 18th Street, New York, NY 10011, USA, zur Optimierung von Online-Anzeigen. MediaMind verwendet Cookies mit anonymen und pers\\u00f6nlich nicht identifizierbaren Informationen im Zusammenhang mit dem Adserving-Service. Adserving unterst\\u00fctzt Youtube in der Auswahl der geeigneten Werbemittel f\\u00fcr die Nutzer. Der Cookie enth\\u00e4lt keine Namen, Adressen, Telefonnummern, E-Mail-Adressen oder andere Informationen, die den Benutzer pers\\u00f6nlich identifizieren k\\u00f6nnen.<br \\\/>Weitere Informationen in Bezug auf den MediaMind Datenschutz erhalten Sie unter <a href=\\\"http:\\\/\\\/www.mediamind.com\\\/privacy-policy\\\">http:\\\/\\\/www.mediamind.com\\\/privacy-policy<\\\/a><br \\\/>Die MediaMind Cookies k\\u00f6nnen Sie unter <a href=\\\"http:\\\/\\\/www.networkadvertising.org\\\/choices\\\/\\\">http:\\\/\\\/www.networkadvertising.org\\\/choices\\\/<\\\/a> deaktivieren.<\\\/p>\\n\n\n<p>Stand: M\\u00e4rz 2024<\\\/p>\",\"margin\":\"medium\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-5\"}}]}],\"name\":\"Content\"}],\"version\":\"4.4.12\",\"yooessentialsVersion\":\"1.8.12\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Privacy policy General &#8211; Information according to Art. 13 + 14 GDPR 2Leadership appreciates your visit to our website and your interest in our company. We take the protection and security of your personal data entrusted to us seriously and want you to feel safe and comfortable when visiting our website and using our services. 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